Meta Ads Specialist

We are looking for a Meta Ads Specialist with 2–3 years of experience to plan, execute, and optimize paid campaigns on Facebook and Instagram to drive leads, conversions, and business growth.

Roles & Responsibilities:

• Plan and manage Meta Ads campaigns across Facebook and Instagram.
• Create, launch, and optimize campaigns based on business objectives.
• Conduct audience research and develop effective targeting strategies.
• Monitor campaign performance, budget, CPL, CPA, ROAS, and conversions.
• Perform A/B testing for creatives, audiences, and ad copies.
• Coordinate with the creative and content teams for ad creatives and copies.
• Track campaign performance using Meta Ads Manager and relevant analytics tools.
• Identify underperforming campaigns and implement optimization strategies.
• Prepare regular performance reports and provide actionable insights.
• Stay updated with Meta advertising trends, policies, and best practices.

Key Skills:

• Hands-on experience with Meta Ads Manager.
• Strong understanding of Facebook & Instagram advertising.
• Knowledge of audience targeting and lead-generation campaigns.
• Good analytical and optimization skills.
• Basic understanding of Meta Pixel and conversion tracking.