Company Description
ePatang is a full-stack advertising and performance marketing agency established in 2019, headquartered in Lucknow. With a strong team of 50+ experts, we deliver scalable digital growth for over 500 brands across India and internationally. Our services span social media management, Meta and Google ads, branding, influencer marketing, SEO, and moreall provided under one umbrella. Known for our affordable, revenue-focused, and strategic execution, we act as a trusted partner to businesses of all industries and sizes, helping them thrive in the competitive digital space.
Role Description
This is a full-time, on-site role for a Meta Ads Specialist based in Lucknow. The Meta Ads Specialist will be responsible for planning, executing, and optimizing Meta ad campaigns, analyzing campaign performance to improve ROI, conducting A/B testing, and staying updated on industry trends and changes in advertising platforms. The specialist will coordinate closely with creative and strategy teams to achieve clients growth goals.
Qualifications
- Proficiency in Meta Ads Manager, campaign creation, optimization, and performance analysis
- Strong knowledge of audience targeting, data-driven decision-making, and A/B testing for campaign improvement
- Skills in digital marketing strategies, trend analysis, and industry best practices
- Effective communication, problem-solving, and team collaboration capabilities
- Hands-on experience with performance metrics, monitoring tools, and lead generation strategies
- Ability to work in a dynamic, fast-paced environment and manage multiple campaigns simultaneously
- Bachelor's degree in Marketing, Business, Communications, or a related field is preferred
- Experience with other advertising platforms apart from Meta (e.g., Google Ads) is a plus
