Meta Ads Specialist (E-commerce)

1-4 Years

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Early Applicant

Job Description

Responsibilities:

Plan and run paid campaigns for product launches, promotions, and retargeting funnels.
Manage daily budgets, bidding strategies, and audience segmentation to maximize conversions.
Build and execute sales-driven funnels (Cold Warm Hot Retargeting).
Set up catalog ads, dynamic product ads, and event-based campaigns.
Optimize campaigns to reduce CAC and improve ROAS.
Analyze user behavior, landing page performance, and conversion paths.
Conduct A/B tests on creatives, audiences, placements, and copy to boost performance.
Identify scaling opportunities for winning campaigns.
Implement and manage Meta Pixel and CAPI integrations on product websites.
Monitor Events Manager, attribution windows, and tracking issues.
Work closely with the tech team to improve tracking accuracy and event firing.
Coordinate with the design team to produce high-performing product ads.
Use competitor research and market trends to guide creative direction.
Track key metrics (CPC, CTR, CPM, ROAS, CAC, CVR).
Share weekly/monthly reports with performance insights and actionable recommendations.
Analyze product performance across demographic segments.

Required Skills:

14 years of hands-on experience with Meta Ads (Product/E-commerce experience mandatory)

.Strong understanding of performance marketing, attribution, and analytics
.Experience with product catalog ads, retargeting, and lookalike audience strategies
.Proficiency with Meta Ads Manager, Events Manager
.Good understanding of consumer behavior and product positioning