Job Type: Full Time
Location: Onsite Jaipur, Rajasthan
Department: Performance Marketing
About Us:
We are a fast-growing Digital Marketing Agency helping brands build a strong online presence through impactful storytelling, creative design, and data-driven strategy. Our team works across social media marketing, performance marketing, branding, and content creation and we're looking for a skilled Meta Ads Specialist who can plan, execute, and optimize paid campaigns with precision and creativity.
Key Responsibilities- Plan, execute, and optimize Meta Ads campaigns (Facebook & Instagram) across multiple objectives.
- Create, test, and scale campaign structures tailored to brand goals.
- Conduct audience research, competitor analysis, and interest layering.
- Write compelling ad copies and coordinate with the creative team for high-converting visuals.
- Perform daily monitoring and optimization of campaigns (CPC, CPA, CTR, ROAS, etc.).
- Set up pixel tracking, custom conversions, retargeting, and advanced funnel campaigns.
- Maintain campaign dashboards, trackers, and performance reports.
- Analyze insights and recommend improvement strategies for scaling.
- Stay updated with Meta algorithm changes, ad policies, and best practices.
Requirements- Bachelor's degree in Marketing, Business, or related field.
- 12 years of relevant experience in Meta Ads Campaign Management (Agency experience preferred).
- Hands-on experience in running Meta Ads for Business Coaches, Business Consultants, or Consultancy-based brands.
- Strong command of Meta Ads Manager, Google Ads, and analytics dashboards.
- Deep understanding of funnel-based advertising and consumer behavior.
- Knowledge of A/B testing, campaign segmentation, and ad optimization.
- Excellent analytical, communication, and reporting skills.
Nice-to-Have- Working knowledge of Google Ads.
- Certifications like Meta Blueprint or Google Ads Certification.
- Experience in sales funnels, automation tools, and CRM integrations.
