meta ads specialist

Company Description Ambrosial Nutrifood is a UK-founded global wellness brand focused on clean, high-quality, science-driven nutritional solutions for everyday health, performance, and longevity. The company offers 50+ carefully formulated supplements across essentials, sports nutrition, and herbal wellness, all developed under WHO-GMP certified processes and rigorously lab-tested for safety, purity, and efficacy. Products are free from unnecessary fillers, artificial colors, and harmful additives, reflecting Ambrosial's commitment to transparency and clean labeling. With operations in over 10 countries and strong local market insight across Europe, the Middle East, Asia, and beyond, Ambrosial combines global reach with disciplined growth, reliability, and execution excellence. The brand is built on consistency, credibility, and care, continually investing in better formulations, robust supply chains, and trusted delivery systems.
Role Description The Meta Ads Specialist at Ambrosial will be responsible for planning, executing, and optimizing paid advertising campaigns across Meta platforms (Facebook, Instagram, and related properties) to drive brand awareness, engagement, and conversions. This full-time on-site role, based in Dubai, United Arab Emirates, involves managing campaign setup, audience targeting, budgeting, and ongoing performance monitoring. The specialist will analyze data, generate actionable insights, and refine campaigns using A/B testing, creative optimization, and funnel strategies tailored to wellness and nutrition products. Day-to-day tasks include collaborating with marketing, creative, and e-commerce teams to align messaging, landing pages, and offers with campaign objectives; preparing performance reports; and staying current with Meta policies, tools, and best practices. The role also requires proactive experimentation with new ad formats and features to support Ambrosial's growth in regional and global markets.
Qualifications

• Candidates should possess strong Meta Ads and paid social skills, including campaign setup, audience segmentation, bid and budget management, and performance optimization across Facebook and Instagram.
• Candidates should possess digital marketing skills such as funnel strategy, conversion rate optimization, retargeting, and integration of Meta Ads within broader performance marketing initiatives.
• Candidates should possess analytical skills, including proficiency with Meta Ads Manager, Business Manager, and reporting tools, as well as the ability to interpret data, track KPIs, and make data-driven decisions.
• Candidates should possess creative and communication skills, including the ability to collaborate on ad copy, visual concepts, and landing page messaging that align with brand guidelines and wellness industry regulations.
• Candidates should possess strong organizational and stakeholder management skills, including the ability to prioritize campaigns, coordinate with cross-functional teams, and manage timelines in a fast-paced environment.
• Relevant experience of 2–4 years in Meta Ads or paid social media for consumer brands, preferably in wellness, nutrition, or FMCG, is beneficial.