We are seeking a Meta ads Manager with proven experience in driving sales and revenue growth for D2C e-commerce websites. You will lead paid campaigns on Facebook and Instagram, manage budgets, optimize ads for better performance, and guide the team to achieve marketing goals. This role combines strategic planning, creative campaign execution, and data analysis to maximize results and improve return on investment (ROI).
About Us
Join Comfort Click, a premier e-commerce multinational specializing in branded nutraceuticals, vitamins, minerals, and healthcare products for humans and pets. Since our inception in 2005, we have rapidly expanded across Europe and continue to strengthen our footprint globally.
In 2025, Comfort Click became a proud part of Zydus Wellness Ltd., one of India's most respected and publicly listed healthcare and wellness companies. Backed by the legacy, trust, and innovation of Zydus, we are now entering an exciting new phase of growth — combining our strong e-commerce expertise with the stability and scale of a global healthcare leader.
Our UK headquarters, along with our dynamic Indian offices in Hyderabad and Vadodara, are at the forefront of continuous innovation, strongly focused on nurturing in-house talent. We cultivate a collaborative and entrepreneurial culture, where decision-making is swift, ideas are valued, and your contributions make a visible impact. At the same time, being part of Zydus Wellness provides the credibility, career stability, and opportunities that come with a world-renowned healthcare group.
Be part of Comfort Click's exhilarating growth story within the Zydus family, where your career is empowered by both speed and scale.
Key Responsibilities
- Paid Media Strategy & Execution
- Design, implement, and optimize end-to-end Meta Ads campaigns targeting awareness, engagement, conversions, and sales.
- Develop campaign strategies aligned with business objectives and revenue targets.
- Implement funnel optimization and user journey mapping to increase conversions.
- Utilize attribution models to measure and optimize campaign effectiveness.
- Analytics & Performance Tracking
- Monitor and analyze key performance metrics: ROAS, CTR, CAC, LTV, conversions, and ROI.
- Conduct A/B testing of creatives, ad formats, and targeting strategies to continuously improve results.
- Provide regular performance reports with actionable insights and optimization recommendations.
- Creative & Content Alignment
- Collaborate with creative and content teams to develop ads that resonate with target audiences.
- Leverage UGC, video, and carousel formats to boost engagement and conversion rates.
- Ensure messaging consistency across campaigns and landing pages.
- Budget & ROI Management
- Manage campaign budgets efficiently to maximize return on ad spend (ROAS).
- Forecast and optimize spend across campaigns for maximum revenue impact.
- Recommend scaling opportunities and allocate budgets based on performance and business priorities.
- Team Leadership & Collaboration
- Lead, mentor, and manage a team of paid media specialists and analysts.
- Collaborate with marketing, product, and analytics teams to ensure campaigns align with overall business objectives.
- Foster a culture of continuous learning, experimentation, and data-driven decision-making.
- Trend Awareness & Innovation
- Stay updated on Meta Ads platform updates, best practices, and emerging trends.
- Innovate with new ad formats, targeting strategies, and creative ideas to maintain competitive advantage.
Qualifications
- 5–8 years of experience in paid social for D2C or e-commerce brands, with a strong track record of scaling campaigns to drive high revenue while maintaining efficiency and profitability. Deep expertise in Meta Ads Manager, including campaign structuring, scaling strategies, and audience expansion techniques.
- Strong understanding of tracking infrastructure, including Meta Pixel, Conversion API, custom events, and advanced audience strategies such as lookalike modeling and retargeting segmentation.
- Proven experience managing monthly ad budgets exceeding $100K, with consistent performance across ROAS, CAC, and revenue growth benchmarks.
- Strong command of e-commerce unit economics, including LTV, CAC, AOV, contribution margin, and purchase intent segmentation, with the ability to align media buying decisions to business profitability.
- Experience working with Shopify or similar e-commerce platforms, with a solid understanding of conversion rate optimization and customer journey performance.
- Demonstrated leadership experience with the ability to manage teams, drive performance, and collaborate cross-functionally in a fast-paced, ROI-driven environment.
- Strong analytical and strategic thinking skills, along with proficiency in ad copy direction and performance-driven creative strategy.
Benefits
- Market-leading pay rates.
- Performance-based incentives.
- 95% of management promoted from within.
- Service recognition awards.
- Dynamic, motivated international team.
- Regular performance recognition awards.
- Fantastic social events.
Comfort Click is a proud equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, national origin, disability status, sexual orientation, or any other characteristic protected by law.
We are committed to the full inclusion of all qualified individuals. If you are an individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting us at [Confidential Information].
