Job Description

Company Description Grayson Digital is a performance marketing agency that helps startups, small and medium-sized enterprises, and established brands drive growth through data-driven digital strategies. The agency focuses on generating qualified leads, increasing revenue, and maximizing marketing ROI with campaigns that prioritize business outcomes over simple traffic metrics. Core services include Google Ads, Meta Ads, SEO, PPC management, conversion rate optimization, landing page optimization, e-commerce marketing, and B2B lead generation. Grayson Digital emphasizes transparent reporting, measurable KPIs, and customized growth strategies tailored to each client's goals. Continuous testing, optimization, and marketing analytics (GA4 and Looker Studio) support long-term, predictable growth for clients across industries.
Role Description This is a full-time remote role for a Meta Ads Specialist at Grayson Digital. The role involves planning, creating, and managing Meta Ads campaigns across Facebook and Instagram to drive qualified leads, sales, and brand awareness for client accounts. Day-to-day responsibilities include audience research, campaign setup, ad copywriting, creative collaboration, bid and budget management, and ongoing performance optimization. The specialist will monitor key metrics, run A/B tests, analyze results, and provide clear, data-backed recommendations to improve ROI. The role also includes preparing performance reports, communicating with clients and internal teams, and ensuring campaigns align with overall digital marketing strategies.
Qualifications

Proficiency in Meta Ads Manager for Facebook and Instagram, including campaign setup, targeting, budgeting, and optimization.
Experience with performance marketing and PPC, focusing on lead generation, e-commerce growth, and conversion rate optimization.
Strong skills in analytics and reporting, including interpreting data from GA4, Looker Studio, and platform dashboards to inform decisions.
Ability to develop and execute digital advertising strategies that integrate with SEO, landing page optimization, and broader marketing funnels.
Solid understanding of A/B testing, attribution, customer acquisition cost, and ROI-oriented campaign management.
Clear written and verbal communication skills, with the ability to explain complex performance insights to non-technical stakeholders.
Demonstrated ability to work independently in a remote environment, manage multiple campaigns, and meet deadlines.
Previous agency, performance marketing, or in-house paid social experience is highly beneficial; experience with Google Ads or other paid platforms is a plus.
Relevant education in marketing, business, communications, or a related field, or equivalent practical experience.