Location: Kohat Enclave, Pritampura, Delhi-110034
Experience: 3–4 Years
Position - Performance Marketing Meta Ads Expert
Immediate Joiners Preferred!
Prior experience in D2C / beauty / wellness brands preferred!!
Company Description
Dr Veda is dedicated to simplifying natural wellness by offering accessible and effective remedies inspired by nature. Focused on delivering solutions that provide relief, relaxation, and rejuvenation, we prioritize care and trust in every product we create. Driven by a passion for holistic health, we strive to empower individuals to embrace wellness naturally. At Dr Veda, our mission is to be a reliable companion in every customer's journey toward well-being.
Key Responsibilities:
- Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads (including Collab Ads), and e-commerce/quick commerce platforms such as Amazon, Blinkit, Zepto, and Swiggy for Dr. Veda products.
- Monitor daily campaign performance and ensure efficient delivery across KPIs such as CTR, CVR, ROAS, CAC, and overall campaign profitability.
- Support campaign setup, audience targeting, media planning, and budget allocation to drive customer acquisition and brand growth.
- Collaborate with the creative, content, and brand teams to provide insights on ad performance and creative optimization.
- Analyze campaign data regularly, prepare performance reports, and identify trends, opportunities, and areas for improvement.
- Coordinate closely with platform partners and internal stakeholders to scale campaigns and improve overall marketing efficiency.
- Stay updated with the latest digital marketing trends, platform updates, and performance marketing strategies.
Preferred Qualifications:
- 3–4 years of hands-on experience in managing and optimizing performance marketing campaigns across Google Ads, Meta Ads, and e-commerce/quick commerce platforms such as Amazon, Blinkit, Zepto, or Swiggy.
- Strong understanding of digital marketing metrics including CTR, CVR, ROAS, CAC, CPM, and campaign optimization strategies.
- Proficient in Excel/Google Sheets, including Pivot Tables, VLOOKUP, reporting, and data analysis.
- Strong analytical and problem-solving skills with a data-driven approach to campaign management.
- Ability to manage multiple campaigns simultaneously in a fast-paced startup environment.
- Detail-oriented, proactive, and capable of taking ownership of performance targets.
- Prior experience in healthcare, wellness, skincare, beauty, or D2C brands will be an added advantage.
