Meta Ad Creative Designer

Company Description Praja App is a free hyperlocal vernacular social network designed for users across Bharat, with a focus on Tier 2 and Tier 3 regions. The platform enables individuals to easily discover and share local news, events, and incidents from their village, mandal, or district. Content is sourced directly from local communities and administration, helping users stay connected to accurate, real-time information. Praja App's mission is to ensure that no local update goes unnoticed, offering a personalized feed of neighborhood happenings and community stories.

About the Role:

Praja is hiring a Meta Ad Creative Designer (Tamil) to own the design and editing of paid acquisition creatives — image posters, video posters, and motion graphics — that run on Facebook, Instagram, and WhatsApp campaigns to bring Tamil Nadu's political audience to Praja.

This is not a daily-content design role. This is a performance-creative role where creative mastery is linked with HOOKS and HOLDS. You'll work closely with our performance marketing lead and TN content head on a fast test-and-iterate loop.

We're producing multiple concept families across all platforms. The right person creates & ships quickly, knows what makes a Tamil political ad stop the scroll, and is genuinely curious about why some creatives convert at less spend. Super savvy with Video generation and AI tools is a preferred.

Work Location: Chennai

Experience: 3+ years

Function: Meta Ad Creative Production for Tamil Nadu acquisition campaigns

Type: Full-time, in-office

Key responsibilities:

• Produce Meta Ad creative across platforms.
• Iterate on hook strength and hold structure to enhance engagement.
• Maintain political and editorial accuracy in every creative.
• Work in sync with the performance marketing team for aligned outcomes.
• Brainstorm creative ideas and explore video generation tools to drive innovation.

Required skills & Experience: (Design / technical)

• 3+ years of professional graphic design and video editing experience
• Strong command of Adobe Photoshop, Illustrator, Premiere Pro, After Effects (or equivalent)
• Experience producing vertical short-form video (12–18s) optimized for META / social platforms
• Solid sense of visual hierarchy, typography, color, and motion timing for digital
• Ability to design and ship at speed — multiple creatives per day, not days per creative

Political and cultural fluency (Mandatory)

• Working knowledge of Tamil Nadu political landscape
• Native Tamil reading and writing
• Awareness of Tamil Nadu cultural references
• Strong knowledge of regional politics and culture is mandatory

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