Merchandiser

Key Responsibilities

Merchandising & Store Execution

• Ensure proper display and placement of products as per company guidelines.

• Maintain shelf visibility, phonograms, signage, and promotional displays.

• Monitor product stock levels and coordinate with store staff for replenishment.

• Ensure FIFO (First In First Out) implementation and check product expiry dates.

• Maintain cleanliness and attractiveness of shelves and display units.

Sales Support

• Support sales teams in executing promotions and trade marketing activities.

• Assist in increasing product off-take through visibility enhancement.

• Coordinate with retailers to secure additional display spaces and visibility opportunities.

Market Monitoring

• Track competitor activities, pricing, promotions, and merchandising strategies.

• Share market feedback and customer insights with the sales team.

• Conduct regular store audits and report gaps in execution.

Relationship Management

• Build and maintain positive relationships with store managers and retail staff.

• Ensure smooth coordination between retailers, distributors, and the company sales team.

Reporting

• Submit daily activity reports, outlet visit reports, and merchandising photos.

• Maintain records of stock movement, promotions, and display execution.

Requirements

• Minimum qualification: Graduate preferred.

• 3–5 years of experience in FMCG merchandising, retail operations, or sales support is mandatory.

• Knowledge of retail merchandising standards and market execution.

• Strong communication and interpersonal skills.

• Ability to work independently and manage multiple outlets.

• Basic knowledge of MS Excel and reporting tools is preferred.

• Willingness to travel within assigned market areas.

Working Conditions

• Field-based role involving daily market visits.

• 6-day working week.

• Extensive movement across retail outlets.