Media Specialist

Hiring: Biddable Media Executive

Location: Thane / Navi Mumbai / Bhandup, Mumbai

Salary: 7 – 8 LPA

Experience: 3+ years

Industry: Digital Marketing / Advertising Agency

Work Mode: On-site

We are looking for an experienced Biddable Media Executive with strong hands-on expertise in Google Ads and Meta Ads to manage, optimize and scale performance marketing campaigns.

Key Responsibilities

Plan and execute paid media campaigns across Google & Meta.

Manage campaign setup, targeting, bidding, budgets and optimization.

Monitor ROAS, CPA, CPL, CAC, CTR, CPC and conversion rates.

Conduct A/B testing for creatives, audiences and landing pages.

Optimize campaigns to maximize ROI and achieve business objectives.

Manage advertising budgets and ensure efficient spending.

Analyze campaign performance and prepare reports.

Identify growth opportunities through data and market insights.

Coordinate with Creative, Content, Analytics and Account Management teams.

Stay updated with Google & Meta platform changes and industry trends.

Required Skills

3+ years of experience in Biddable Media / Performance Marketing / Paid Media.

Strong hands-on experience with Google Ads & Meta Ads.

Experience managing lead-generation, e-commerce or performance-driven campaigns.

Good knowledge of PPC, bidding strategies, audience targeting and campaign analytics.

Strong analytical and reporting skills.

Knowledge of GA4, Google Tag Manager and Looker Studio is an advantage.

Digital/Advertising Agency experience preferred.

Interested candidates can share their updated CV for consideration.

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