Media Services Manager

Job Description: Media Servicing Lead

Location: Gurgaon

Experience: 8–10 Years

Industry: Advertising, Media & Integrated Marketing Agency

Employment Type: Full-time

About the Role

We are looking for an experienced and strategic Media Servicing Lead to lead client relationships, manage media accounts and oversee the planning, execution and delivery of integrated media campaigns.

The ideal candidate will act as the primary point of contact for key clients while coordinating with internal media planning, buying, digital, creative and account management teams. This role requires strong client servicing expertise, commercial understanding, media knowledge and leadership skills to ensure campaign effectiveness, client satisfaction and long-term account growth.

Key Responsibilities

1. Client Relationship & Account Management

- Own end-to-end client servicing for assigned media accounts and act as the primary point of contact.

- Build and maintain strong relationships with client stakeholders across marketing, brand, media and leadership teams.

- Understand client business objectives, target audiences, brand priorities and communication requirements.

- Manage client expectations, feedback, approvals and escalations professionally.

- Drive client satisfaction, retention and long-term account relationships.

- Identify opportunities to expand existing accounts through additional media services and integrated solutions.

2. Media Planning & Strategy

- Understand client briefs and translate business objectives into effective media strategies.

- Work closely with media planning and buying teams to develop integrated media plans.

- Contribute to media mix recommendations across digital and traditional channels, depending on client requirements.

- Ensure media strategies align with campaign objectives, target audiences, budgets and timelines.

- Participate in campaign planning, brainstorming sessions, client presentations and strategic reviews.

- Evaluate media proposals and recommendations to ensure they meet client expectations.

- Identify opportunities to improve reach, engagement, campaign efficiency and overall media effectiveness.

3. Campaign Execution & Delivery

- Oversee end-to-end execution of media campaigns from briefing and planning to launch and reporting.

- Coordinate with internal teams to ensure timely delivery of media plans, campaign assets, bookings and other deliverables.

- Monitor campaign progress, schedules, media placements and agreed deliverables.

- Ensure all campaign activities are executed according to approved plans and client requirements.

- Track campaign performance and coordinate with relevant teams on optimisation opportunities.

- Proactively identify delivery risks, delays and dependencies and implement corrective actions.

- Maintain high standards of accuracy, quality control and operational efficiency.

4. Media Budget & Commercial Management

- Oversee media budgets, estimates, campaign spends and allocation in coordination with relevant teams.

- Ensure media plans and campaign execution remain aligned with approved budgets.

- Coordinate with finance and internal stakeholders on purchase orders, billing, invoicing and payment follow-ups.

- Monitor campaign costs and ensure commercial terms are clearly communicated and documented.

- Identify potential scope changes, additional requirements and commercial risks.

- Support account profitability through efficient resource and budget management.

- Maintain confidentiality regarding client commercials, agency costs and internal financial information.

5. Reporting & Performance Analysis

- Review campaign reports, media performance updates and delivery dashboards.

- Ensure campaign results are communicated clearly to clients with actionable insights.

- Coordinate with media and digital teams to track relevant metrics based on campaign objectives.

- Identify trends, performance gaps and opportunities to improve future media plans.

- Prepare and present campaign reviews, monthly reports and strategic recommendations.

- Ensure reports and presentations are accurate, well-structured and aligned with client expectations.

6. Cross-Functional Coordination

- Work closely with media planning, media buying, digital marketing, creative, production and account management teams.

- Translate client requirements into clear internal briefs with defined objectives, deliverables and timelines.

- Ensure all stakeholders are aligned on campaign priorities, responsibilities and deadlines.

- Facilitate smooth communication between clients and internal teams.

- Review key client-facing documents, presentations, media plans and campaign reports before submission.

- Resolve coordination challenges and maintain accountability across teams.

7. Team Leadership & Process Management

- Lead, guide and mentor the media servicing team.

- Allocate responsibilities and establish clear expectations around quality, timelines and client communication.

- Review team deliverables and ensure consistent servicing standards.

- Support team members in handling client discussions, presentations, escalations and campaign requirements.

- Improve internal workflows, reporting processes and account management practices.

- Encourage collaboration, accountability and continuous improvement across teams.

Required Skills & Qualifications

- 8–10 years of experience in media servicing, media account management or client servicing within an advertising, media or integrated marketing agency.

- Strong experience handling key client accounts and managing senior stakeholders.

- Good understanding of media planning, media buying and integrated campaign execution.

- Experience coordinating with digital, creative, media planning and buying teams.

- Strong understanding of media budgets, campaign deliverables, reporting and commercial management.

- Excellent communication, presentation, negotiation and relationship management skills.

- Strong project management, analytical and problem-solving abilities.

- Ability to manage multiple accounts, priorities and deadlines in a fast-paced agency environment.

- Proficiency in Google Workspace, Microsoft Office and relevant project management or reporting tools.

- Strong attention to detail, ownership and decision-making abilities.

Preferred Experience

- Experience managing large or marquee client accounts.

- Exposure to both digital and traditional media campaigns.

- Experience in integrated marketing and cross-channel campaign planning.

- Familiarity with media performance metrics and campaign reporting tools.

- Experience leading a media servicing or account management team.

- Experience preparing pitches, proposals and strategic media presentations.

Key Competencies

- Client relationship management

- Media strategy and campaign execution

- Commercial and budget management

- Cross-functional team coordination

- Stakeholder management and negotiation

- Leadership and team development

- Analytical thinking and problem-solving

- Attention to detail and delivery excellence

Key Success Measures

Success in this role will be measured by client satisfaction and retention, quality and timeliness of campaign delivery, effective budget management, account growth, team performance and the overall quality of media servicing.

Interested candidates can share their CV at:

[Confidential Information]

Subject Line: Application – Media Servicing Lead – Gurgaon