- Working hours: Mon Fri (8 am 5 pm local time)
- International working culture & environment
Summary:
- As Media Planning Manager you will assist the Media team to manage a portfolio of all media platforms and help them deliver against agreed clients media KPIs and objectives.
Responsibility:
- Conducts media research, evaluates data; develops points of view; understands systems applications; and understands various media and their applications against client strategies/goals
- Undertake key initiatives/business solutions with clients goals, business objectives, and priorities
- Ensure engagement in strategic discussions and ideation process for building a holistic solution for client s needs, build capabilities across key digital platforms
- Translate the business requirements and strategic direction into an actionable process and work closely with related departments (Digital Marketing, Marketing Operations, etc)
- Overall account stewardship to ensure communication strategy and implementation are in sync with clients business direction
- Delegates to and works with those more juniors on daily tasks in order to grow the Assistant s knowledge base and expand individual management skills
- Identifying target audiences and analyzing their behavior, characteristics, and routines.
- Choosing the best media outlet combination for different campaigns
- Preparing and presenting campaign proposals to clients
- Monitoring media trends of all channels, including magazines, blogs, and television.
- Assessing the success of media advertising plans and campaigns
- Proofread all advertisements and marketing campaigns before release
Requirements:
- Bachelor s degree in marketing, advertising, mass media, media, communications, computer science or relevant field
- Proven experience as a Media Planner Manager or similar role in a communication, marketing, advertising, or creative agency or related industry
- A minimum of 5 years experience as Manager-level experience in media operations and media planner or in a similar role
- Has a background primarily in media planning and operation
- Has experience in regional (APAC, across the APAC region, etc) media campaigns
- Has experience managing another more junior manager
- Mature and stable personality
- International, high English ability
- Excellent knowledge of analytics tools and campaign evaluation metrics.
- An analytical mind with a creative eye
Successful candidates are:
- Self-motivated, self-disciplined, and tech-savvy
- Proficient in Microsoft Office & Google Suite
- Pay close attention to detail and highly organized
Technical Requirements:
- PC or laptop with sufficient specifications
Career Level
- Middle to Senior Manager Level
Qualification
- Diploma, Advanced/Higher/Graduate Diploma, Bachelor s Degree, Post Graduate Diploma, Professional Degree, Master s Degree
Years of Experience
- Min. 5 years in the same position as Team Leader or Manager
Job Specializations
- Media Planning Operations, Media Planning, Media Buying, Digital Media, Traditional Media, Media Print, B2B Media Operations
