Media Planning-Branding & Digital

Designation-Group Head(Media Planning & Buying).

Salary upto 14LPA.

Location-Gurugram.

Work from Office

The ideal candidate will have deep expertise in the Indian media ecosystem (digital + offline), strong client servicing experience across multiple categories, and a proven track record in both branding and performance media buying. You should be comfortable switching contexts between FMCG, BFSI, ecommerce, tech, fragrance, and other verticals while maintaining strategic rigor and commercial discipline.

This role will own media strategy, budget allocation, and cross-functional execution to ensure optimal ROI, competitive rates, and seamless campaign delivery across all touchpoints.

Key Responsibilities

Media Strategy & Planning

• Develop integrated, category-specific media plans aligned with client business objectives across FMCG, Fintech, Fragrance, BFSI, Ecommerce, Technology, and other sectors.
• Lead budget allocation, channel mix recommendations, and audience targeting strategies across digital and offline channels (TV, OTT, social, OOH/DOOH, print, audio, and emerging platforms).
• Can able to manage VD across all the partners
• Translate campaign objectives into actionable media plans in collaboration with Media Planners, Operations, and Creative teams.
• Adapt media approaches based on category dynamics (e.g., high-frequency FMCG vs. consideration-driven BFSI vs. conversion-focused ecommerce).

Media Buying & Negotiations

• Lead media buying and negotiations across platforms, publishers, networks, and media partners to secure competitive rates, optimal inventory, and efficient budget utilization.
• Manage both biddable (Google Ads, Meta, LinkedIn, DV360, programmatic, TikTok, etc.) and non-biddable(direct publisher deals, TV, OOH, print, audio, radio) media buys.
• Drive performance across branding and performance campaigns with a focus on ROI, ROAS, and business impact across diverse client categories.

Client Servicing & Stakeholder Management

• Serve as a trusted advisor to clients across multiple industries, presenting media strategies, plans, and performance insights tailored to each category's unique KPIs and consumer behavior.
• Build and maintain strong relationships with agencies, media partners, and internal cross-functional teams.
• Manage multiple campaigns, budgets, and stakeholders in a fast-paced, multi-client environment.

Data-Driven Decision Making

• Use consumer, market, and media insights to inform media strategies and optimize campaign performance across categories.
• Monitor campaign KPIs, conduct post-campaign analysis, and recommend optimizations for continuous improvement.
• Evaluate media effectiveness, ROI, and business impact using strong analytical and commercial acumen.

Category & Consumer Insights

• Stay updated on category-specific trends, consumer behavior, and competitive media activity across FMCG, BFSI, ecommerce, tech, fragrance, and other verticals.
• Apply insights on millennials and elder Gen Z media consumption patterns and their attitudes toward spending, investing, and personal finance where relevant (especially for BFSI, fintech, ecommerce).
• Identify unconventional media opportunities and develop disruptive, innovative media ideas tailored to each category's audience and objectives.

Team Leadership & Innovation

• Mentor and guide the media planning and buying team to deliver high-quality, category-relevant work.
• Stay ahead of market trends, platform updates, and competitor strategies in the Indian media landscape across multiple industries.
• Foster a culture of innovation, testing, and continuous learning within the team.

Required Qualifications & Skills

Experience

• 5+ years of experience in media planning and buying, with minimum 3 years in a media agency handling multiple client categories.
• Proven experience at Group Head or equivalent level.