Media Planning Associate

About Kapiva

Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. We help bring the wisdom of India's ancient food traditions to modern-day consumers, blending ancient science with modern convenience — offering functional foods, and digital wellness experiences to help consumers achieve health outcomes.

Kapiva's high-quality portfolio offers products across various therapy areas including diabetes, cholesterol, digestion, weight management, skin & hair, & much more. Our products are top performers on online marketplaces (Amazon, Flipkart, Big Basket, Nykaa, etc), we're growing our offline presence in a big way (Reliance, Nature's Basket, Noble Plus etc.) & are funded by India's best Consumer VC Funds – Orbimed Fireside Ventures, Vertex Ventures, Sharp Ventures, 3One4 Capital & Jetty Ventures.

About the Role

A hands-on brand media planning and execution role. You'll own media planning and campaign execution across Google YouTube, DemandGen, OTT, and Meta — while managing content partnerships and media deals. You'll work closely with brand, creative, and agency teams to take briefs from planning to live.

What You'll Be Doing

• Plan and execute brand campaigns across Google YouTube, DemandGen, and DV360 — covering audience planning, optimised for reach & frequency
• Run Meta brand awareness campaigns via Meta Business Suite, including Brand Lift study coordination
• Manage OTT media buys and brand integrations on platforms like JioHotstar, Amazon Prime Video, SonyLIV & Zee5
• Handle content partnerships, influencer deals, and affiliate campaigns end-to-end
• Plan and execute revenue-barter arrangements (affiliates and partnerships) with network partners and apps

What We're Looking For

• 2–4 years in brand media planning, media buying, or worked in a media agency — focused on branding campaigns
• Hands-on with at least 2–3 of the tools listed below
• Experience managing affiliate or influencer partnerships end-to-end
• Strong internal and stakeholder management — comfortable working across brand, agency, and vendor teams simultaneously
• Added advantage: Prior experience in print and TV media planning and execution
• Bonus: Background in D2C, FMCG, or health and wellness brands

Tool Knowledge

Google Ads Manager · DV360 · Google Campaign Manager 360 (CM360) · Meta Business Suite · Comscore · SimilarWeb · Excel / Google Sheets · PowerPoint

Why Join

You'll get real hands-on exposure to building a fast-growing Ayurvedic D2C brand — understanding how brand media decisions translate into consumer perception and business impact. It's a great learning ground for anyone looking to deepen their D2C brand-building experience, with direct access to senior marketing leadership and real ownership from day one.