Roles and Responsibilities :
- Preparing campaign wise presentation , setting objectives basis sales target/competition
- Setting benchmarks for CPRP / GRP and Reach
- Working out innovation and integration ideas as per the brief given by the client
- Conducting Post analysis of the campaigns
- Checking Weekly / Monthly / Quarterly media update report (Channel wise , Publication wise) and sending it to client
- Crosschecking with the objective and Weekly / Monthly /Quarterly client report (Performance , SOV , SOE , Media Mix) and sending it to the client
- Preparing Monthly MIS for client
- Scheduling strategy and execution , co-ordinating with operations for execution
- Managing clients for plans and schedules
- Ensuring that the clients budget is managed properly and no shortfall
- Number of Accounts approx 3-5
Candidate Profile
- Bachelors(BBA/BMS) in marketing / Post Graduate in Media Communication , Commerce/science/engineering graduate
- 2-4 years of exposure to hardcore Media planning
- Good interpersonal skills
- Good client management and communication skills
- Good in analytical skills and hands on in statistical evaluation methods & models
- Good presentation & written communication skills
