Job Description: Media Planner - Digital and Traditional Media
Job Title
Media Planner - Digital and Traditional Media
Location
Saharanpur Nagar Nigam, Uttar Pradesh (Onsite)
Employment Type
Full-Time
Department
Marketing / Communications (Not Civil Engineering)
Role Summary
The Media Planner will be responsible for developing and executing comprehensive media strategies across digital, social, and traditional channels. The role requires a strong understanding of media analytics, digital marketing tools, and experience working with government, PSU, and private sector clients.
Key Responsibilities
- Media Planning & Execution: Handle and develop digital marketing/electronics/print and social media plans for various social media channels.
- Digital Asset Development: Possess experience in the development of social media assets for clients.
- Digital Analytics & Tools: Demonstrate a good understanding and working knowledge of key digital platforms and tools, including:
- Google Trends
- Google Analytics
- Google Ads
- Facebook
- Audience Insights
- Facebook Ad Manager, etc.
- Consultancy & Service Provision: Provide digital marketing consultancy and various media services, including:
- Media buying and planning
- PR (Public Relations)
- Other related advertising services
- Client Sector Experience: Must have experience in providing these services with Govt. / PSU's / private sector clients.
Qualifications and Experience
- Education:MBA in Marketing/Business Management.
- Experience: At least 3-5 years experience in handling digital marketing/electronics/print and social media plans.
