Designation -Media Planner
Location -Pune
Roles & Responsibilities:
- Understand client business objectives and gather campaign briefs
- Identify suitable platforms and create media plans aligned with marketing goals
- Coordinate with the buying team for benchmark rates before plan submission
- Liaise with third-party vendors for best rates, if needed
- Share and revise media plans based on client feedback
- Finalize media plans, share estimates with accounts, and manage PO approvals
- Ensure timely campaign launches without delays
- Monitor live campaigns with the buying team to ensure alignment with approved plans
- Use tools like Google Analytics, SimilarWeb, and SEMRush for industry benchmarking
- Support and oversee Media Strategists in daily execution
- Ensure smooth coordination between planning and buying teams
Skills Required:
- Strong communication and time management
- Attention to detail and analytical problem-solving
- Proficiency in Google Analytics, SimilarWeb, SEMRush
- Familiarity with Amazon Ads and Flipkart Ads
