Media Buyer - Walk In Drive

Company Description

Adsparkx, a leading Global Performance Marketing Agency headquartered in India, has been empowering brands since 2014 by leveraging data-driven decisions to acquire quality and engaging users worldwide. With a diligent team of innovators and ad-tech experts, Adsparkx delivers customized digital marketing solutions, including Affiliate Marketing, Branding, E-commerce, Lead Generation, and Programmatic Media Buying. Operating globally from offices in Gurgaon, Chandigarh, Singapore, and the US, Adsparkx has established strong partnerships with over 200 renowned brands like Assurance IQ, Booking.com, and Groupon. Through cutting-edge technology and tailor-made strategies, Adsparkx ensures its clients achieve meaningful growth and lasting success.

Role Description

Media Buyer (Google Ads)

Manage and monitor growth by implementing campaign solutions; build campaigns, monitor

and optimize for performance and work towards marketing objectives.

Manage the implementation, tracking, and measurement of integrated digital marketing

campaigns within the timelines and budgets.

Familiarity with A/B and multivariate experiments.

Should have and previously demonstrated an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines.

Provide creative copy suggestions and graphical ad copies.

Up-to-date with the latest trends and best practices in Online Advertising.

Optimize and scale metrics like CPC, CPI, CPA, CTR, CPM for all campaigns, ad groups

and ad sets. Publish daily performance summary report for key metrics.

Religiously track funnel conversion and identify key areas for improvement. Engage with the

concerned team to drive engagements and deliver results

Manage, mentor & grow the team members to deliver impact

Required Skills and Qualifications (Personality/Attributes/Traits):

A self-starter and results-oriented, with an ability to be detail-oriented without losing track of

the big picture

Excellent communication skills with an ability to translate complexity into creative, intuitive

campaigns

Experience in handling annual performance advertising budgets of upwards of INR 20 L a

month is a must

Expert understanding of leading mobile & web analytics tools, marketing automation

software & advertising technology in general

Excellent analytical, organizational, project management and time management skills.

Work Timings :

Mon–Wed: 4 PM – 11:30 PM (Office)

Thu–Fri: 4 PM – 9 PM (Office) + WFH later

Alternate Saturdays (1st & 3rd WFH | 2nd & 4th Off)