Media Buyer

Own paid media execution across Meta and Google Ads for a portfolio of 5–8 client brands. This is a hands-on role — you will be inside Ads Manager every day, optimising live campaigns, not building decks about them.

Key Responsibilities

•        Plan, launch, and optimise Meta Ads (Facebook + Instagram) and Google Ads (Search, Performance Max, Display, YouTube) campaigns

•        Build campaign structures aligned to client objectives — lead gen, sales, footfall, brand awareness

•        Manage daily budgets, bid strategies, audience targeting, and creative rotation

•        Set up and troubleshoot Meta Pixel, Google Tag Manager, GA4, and conversion tracking

•        Run A/B tests on creatives, copy, audiences, and landing pages

•        Build weekly and monthly performance reports with clear insights and next-step recommendations

•        Brief design and video teams on ad creatives and iterate based on performance

•        Monitor CAC, ROAS, CPL, CTR, and other key metrics; flag underperformance early

Must-Have

•        1–2 years hands-on Meta Ads experience with monthly spends of at least ₹1–2L

•        Working knowledge of Google Ads (Search + PMax minimum)

•        Comfortable with Meta Business Suite, Google Ads Manager, GA4, and Sheets

•        Strong analytical thinking — can read data and explain why a campaign is or isn't working

•        Comfort using AI tools for ad copy, audience research, and reporting

• Adaptability to fast-changing platforms, client needs, and AI-driven workflows