Media Buyer (Meta & Google Ads)

About Perfomity Media

Perfomity Media is a performance marketing agency focused on helping D2C and eCommerce brands scale through paid advertising, creative strategy, and data-driven growth. We specialize in driving profitable growth by combining strategic media buying, performance-focused creatives, and continuous campaign optimization.

This hiring is being conducted by Brelex Media Pvt. Ltd. on behalf of Perfomity Media.

Position: Media Buyer – Meta & Google Ads

Experience: 2+ Years

Location: Remote

Industry: D2C / E-commerce

Role Overview

We are looking for a skilled and data-driven Media Buyer – Meta & Google Ads to plan, execute, manage, and scale paid advertising campaigns for D2C and eCommerce brands.

The ideal candidate should have hands-on experience managing Meta and Google Ads campaigns, a strong understanding of performance marketing metrics, and the ability to optimize advertising campaigns for profitable growth.

You will work closely with the creative and account management teams to develop effective advertising strategies, test creatives, analyze campaign performance, and drive measurable business results.

Key Responsibilities

• Plan, launch, manage, and optimize advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
• Develop and execute paid media strategies focused on sales, conversions, customer acquisition, and revenue growth.
• Manage campaign budgets and optimize ad spend to achieve target ROAS, CAC, CPA, and other business objectives.
• Monitor key performance metrics, including ROAS, CAC, CPA, CTR, CPC, CPM, CVR, and AOV.
• Conduct creative testing, audience testing, and campaign experiments to identify winning combinations.
• Collaborate with the creative team to develop high-performing ad creatives, hooks, angles, and concepts.
• Optimize campaign structures, bidding strategies, targeting, placements, and budget allocation.
• Analyze campaign data and generate actionable insights to improve performance and profitability.
• Identify opportunities to scale winning campaigns while maintaining profitable acquisition costs.
• Ensure accurate conversion tracking, pixel implementation, and event tracking.
• Regularly monitor campaign performance and proactively identify issues and growth opportunities.
• Stay updated with the latest advertising trends, platform updates, and performance marketing strategies.
  
  

Requirements

• Minimum 2+ years of hands-on experience in performance marketing and paid advertising.
• Strong practical knowledge of Meta Ads (Facebook & Instagram) and Google Ads.
• Experience working with D2C and eCommerce brands.
• Understanding of campaign management, audience targeting, retargeting, bidding strategies, and budget optimization.
• Strong understanding of performance marketing metrics such as ROAS, CAC, CPA, CTR, CPC, CPM, and conversion rates.
• Experience with creative testing, campaign optimization, and scaling strategies.
• Knowledge of conversion tracking, Meta Pixel, Google Analytics 4, and Google Tag Manager.
• Strong analytical, problem-solving, and decision-making skills.
• Ability to manage multiple campaigns and advertising budgets simultaneously.
• Ownership mindset with a focus on accountability, performance, and continuous improvement.
• Good communication and collaboration skills.
  
  

Preferred Qualifications

• Experience managing monthly ad spends of 10–20 lakh or more across D2C/eCommerce accounts.
• Proven track record of scaling campaigns while maintaining profitable ROAS and acquisition costs.
• Experience working with Shopify-based eCommerce stores.
• Familiarity with product feeds, Google Merchant Center, Shopping Ads, and Performance Max campaigns.
• Experience with attribution tools, tracking dashboards, and reporting platforms.
• Previous experience working with a performance marketing agency.
• Ability to understand D2C business economics, including contribution margins, customer lifetime value (LTV), and customer acquisition costs.
  
  

What We Offer

• Competitive salary based on experience and expertise.
• Opportunity to work with growing D2C and eCommerce brands.
• Exposure to diverse advertising accounts, budgets, and scaling strategies.
• Collaborative and performance-driven work environment.
• Opportunities for professional development and career growth.
  
  

This role is ideal for a performance-focused media buyer who understands both Meta and Google Ads, enjoys experimenting with creatives and campaign strategies, and knows how to turn advertising data into profitable business growth.

Skills: meta ads,google ads,ecommerce,advertising,campaigns,d2c