Media Buyer- Digital Marketing

Exciting times lie ahead!

At Collegedunia, one of the leading educational portals, we are currently looking for a talented individual to join our innovative and passionate team.

Responsibilities and Duties:

Manage and optimize paid campaigns on Meta, Google, Taboola, and other platforms.

Track and report daily campaign performance and key metrics.

Use a data-driven approach to improve ROI and ad effectiveness.

Handle ad publishing, audience targeting, and creative uploads.

Maintain campaign data and reports using Excel.

Conduct content and topic research for ad and content publishing.

Understand user mindset and demographics to guide targeting strategies.

Stay updated on digital marketing trends and platform updates.

Prior experience in media buying or performance marketing is preferred.

Requirements

Bachelor's degree in Marketing, Advertising, Business, or related field.

Hands-on experience with Meta Ads Manager, Google Ads, Taboola, and similar platforms.

Strong analytical and data interpretation skills.

Proficiency in Microsoft Excel (pivot tables, charts, basic formulas).

Job Details:

Working Hours: 9:30 AM to 6:30 PM

Working Days - 6 (alternate Saturdays will be WFH)

Location: Gurgaon