Job Title: Media & Marketing Manager / Head
Location: Delhi, Noida, Ghaziabad
Qualification: Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA preferred.
Experience:
- 5-10 years of experience in marketing leadership roles.
- Experience in Real Estate, Retail, Mall Marketing, or Commercial Property Marketing.
- Demonstrated success in performance marketing, lead generation, and brand management.
Role Overview:
We are seeking a highly driven Media & Marketing Head to lead the complete marketing function across our commercial real estate and retail assets. This role will be responsible for developing and executing performance-driven marketing strategies that generate qualified leads, increase project visibility, and drive measurable footfall to our retail destinations.
The ideal candidate combines strategic thinking with hands-on execution, possesses strong leadership capabilities, and has a proven track record of delivering marketing ROI through digital campaigns, brand-building initiatives, and on-ground activations.
This is a business-critical leadership role with direct ownership of marketing budgets, media investments, team performance, lead generation outcomes, and retail footfall growth.
Key Responsibilities:
1. Performance Marketing & Lead Generation:
- Lead end-to-end digital marketing initiatives across Meta, Google, YouTube, property portals, and other relevant channels.
- Develop and execute lead-generation campaigns for commercial and retail real estate projects.
- Optimize campaign performance to improve Cost per Lead (CPL), Cost per Site Visit (CPSV), and overall conversion rates.
- Design and manage landing pages, lead funnels, audience targeting, and A/B testing strategies.
- Collaborate closely with the sales team to track lead quality, site visits, bookings, and revenue attribution.
- Monitor marketing performance through dashboards, analytics, and regular reporting.
2. Brand Management & Social Media:
- Develop and implement a comprehensive social media and content strategy across Instagram, LinkedIn, YouTube, Facebook, and emerging platforms.
- Drive brand awareness through project showcases, market insights, customer stories, video content, and thought leadership initiatives.
- Ensure consistency in brand identity, messaging, and communication across all online and offline touchpoints.
- Manage content calendars, creative production, influencer collaborations, and community engagement initiatives.
- Strengthen relationships with investors, channel partners, brokers, and prospective buyers through targeted communication.
3. Mall Marketing & Footfall Growth:
- Own and drive monthly and quarterly footfall targets for retail assets, including KW Blue Pearl.
- Plan and execute promotional campaigns, seasonal events, brand activations, exhibitions, and community engagement programs.
- Build partnerships with retailers, brands, educational institutions, RWAs, and local communities to increase visitor traffic.
- Integrate digital marketing efforts with offline experiences to maximize campaign effectiveness.
- Measure and report campaign ROI, event performance, footfall trends, and customer engagement metrics.
4. Team Leadership & Stakeholder Management:
- Lead, mentor, and develop the in-house marketing team.
- Establish clear KPIs, performance benchmarks, and accountability mechanisms.
- Manage external agencies, media partners, creative vendors, and event partners.
- Conduct regular performance reviews and drive a culture of continuous improvement.
- Work closely with senior leadership to align marketing initiatives with business objectives and revenue goals.
Required Qualifications & Experience:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA preferred.
- 5-10 years of experience in marketing leadership roles.
- Demonstrated success in performance marketing, lead generation, and brand management.
- Strong understanding of digital advertising platforms, analytics tools, CRM systems, and marketing automation.
- Experience managing teams, agencies, and cross-functional stakeholders.
- Excellent analytical, communication, and decision-making skills.
Core Competencies:
Performance & ROI Focus:
- Strong understanding of marketing economics and revenue attribution.
- Ability to make data-driven decisions and optimize campaign performance continuously.
Full-Funnel Marketing Expertise:
- Experience managing the complete customer journey from awareness to conversion.
- Ability to connect marketing efforts directly to business outcomes.
Leadership & Team Building:
- Proven ability to build high-performing teams.
- Strong coaching, mentoring, and performance management skills.
Execution Excellence:
- Comfortable balancing strategic planning with hands-on implementation.
- Ability to thrive in fast-paced, high-growth environments.
On-Ground Marketing Orientation:
- Willingness to actively participate in events, activations, and retail engagement initiatives.
- Strong understanding of how offline experiences drive business growth.
Preferred Experience:
- Experience in Real Estate, Retail, Mall Marketing, or Commercial Property Marketing.
- Familiarity with NCR market dynamics and customer behavior.
- Working knowledge of CRM-based lead management systems.
- Existing network of media agencies, influencers, event partners, and marketing vendors in Delhi-NCR.
- Proficiency in both English and Hindi communication.
