Job Description
We have a need for a Martech specialist in Adobe platforms. This is a hands-on individual performer role based out of India with experience in executing and automating digital personalization on Web, App and Email channels.
This will grow into other channels such as push notifications, SMS etc. Let me know if you have any questions, happy to connect and go over those.
Key Responsibilities
- Translate personalization strategies into technical implementation plans in close partnership with the Product team.
- Implement and configure user journeys, A/B tests, and campaigns, and communicate successful launches to stakeholders.
- Integrate personalization platforms with key FinTech systems such as Bloomreach (CMS), Workfront, and others.
- Develop and manage analytics dashboards to track user journeys, campaign performance, and ROI, ensuring initiatives remain on target.
- Execute endtoend testing for personalized experiences and drive automation for scalability.
- Monitor system performance and availability of personalization campaigns and realtime experiences.
- Ensure compliance with financial regulations, data privacy standards, and internal governance requirements.
- Collaborate with engineering, data science, and product teams to drive innovation and explore new personalization opportunities.
- Maintain documentation and governance frameworks for personalization rules and execution workflows.
- Provide deep expertise in FinTech analytics tools and personalization technologies, including CJA, AEP, Target, AJO, and RT/CDP.
About Us
At Zensar, we're
experience-led everything. We are committed to conceptualizing, designing, engineering, marketing, and managing digital solutions and experiences for over 130 leading enterprises. We are a company driven by a bold purpose:
Together, we shape experiences for better futures. Whether for our clients, our people, or the world around us, this belief powers everything we do. At the heart of our culture is
ONE with Client - a set of four core values that reflect who we are and how we work:
One Zensar, Nurturing, Empowering, and Client Focus.
Part of the $4.8 billion RPG Group, we're a community of 10,000+ innovators across 30+ global locations, including Milpitas, Seattle, Princeton, Cape Town, London, Zurich, Singapore, and Mexico City. Explore Life at Zensar and join us to Grow. Own. Achieve. Learn. to be the best version of yourself.
We believe the best work happens when individuality is celebrated, growth is encouraged, and well-being is prioritized. We are an equal employment opportunity (EEO) and affirmative action employer, committed to creating an inclusive workplace. All qualified applicants will be considered without regard to race, creed, color, ancestry, religion, sex, national origin, citizenship, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veteran status.
