Web Personalization (Marketing Activation)
- Expertise in Adobe Target, A/B testing and digital channel optimization
- Focus on personalized customer experiences
Web/Digital Optimization (Marketing Analytics and Tech)
- Hands on with Adobe Analytics, Tealium, Adobe CJA, and third-party tools
- Enhancing digital journeys and campaign effectiveness
Web Content Management (Digital Enablement)
- Development and implementation using Adobe Experience Manager (AEM)
- Content creation for Bank's websites, forms and offers
