POSITION OVERVIEW
Job Title: Marketplace Strategist & SEO Specialist
Department: Digital Commerce / E-commerce
Experience Required: 3+ Years
Employment Type: Full-Time
Reports To: Account Manager / Head of Digital Commerce
ABOUT THE ROLE
We are seeking an experienced Marketplace Strategist & SEO Specialist to lead our digital growth across global marketplaces (Amazon, Flipkart, Meesho, Myntra,Ajio etc.) and our brand website.
This is a 360-degree role requiring a unique blend of:
- Creative listing optimization
- Aggressive marketplace advertising
- Technical SEO expertise
You will be responsible for the entire lifecycle of our products — from initial market research and listing creation to scaling organic and paid traffic across multiple channels.
KEY RESPONSIBILITIES
1. MARKETPLACE MANAGEMENT (Amazon, Flipkart, Meesho, etc.) - Primary Focus
360° Market Research & Strategy:
- Conduct deep-dive competitor analysis to identify market gaps and opportunities
- Perform comprehensive keyword research and niche trend mapping
- Identify new product opportunities and develop competitive pricing strategies
- Monitor marketplace trends and algorithm changes to stay ahead of competition
Listing Excellence & Optimization:
- Create and optimize high-converting product listings including:
- SEO-optimized Titles
- Persuasive Bullet Points
- Compelling Product Descriptions
- A+ Content / Enhanced Brand Content (EBC)
- Backend Search Terms
- Conduct A/B testing on listing elements to improve conversion rates
- Manage product images, infographics, and visual assets for maximum impact
Performance Marketing & Advertising:
- Manage and scale PPC campaigns across multiple ad types:
- Sponsored Products
- Sponsored Brands
- Sponsored Display
- Video Ads
- Maintain healthy ACOS (Advertising Cost of Sale) and maximize ROAS (Return on Ad Spend)
- Develop bidding strategies and optimize campaign structures
- Implement dayparting, negative keywords, and advanced targeting techniques
Catalog Health & Account Management:
- Monitor and maintain account health metrics and compliance
- Manage inventory forecasting and stock planning
- Resolve listing suppressions, buy-box issues, and policy violations
- Handle brand registry, trademark protection, and counterfeit claims
- Optimize fulfillment methods (FBA/FBM) for profitability
2. SEARCH ENGINE OPTIMIZATION (Website SEO) - Secondary Focus
On-Page SEO:
- Execute comprehensive site audits to identify optimization opportunities
- Optimize meta titles, descriptions, and header tags (H1-H6)
- Improve internal linking structures and site architecture
- Enhance page load speed and user experience metrics
- Implement structured data and schema markup
Off-Page SEO:
- Develop and execute white-hat backlink strategies
- Manage guest posting campaigns and digital PR initiatives
- Build brand mentions and citation opportunities
- Monitor and manage online reputation
Technical SEO:
- Collaborate with developers to ensure:
- Site speed optimization
- Mobile-friendliness and responsive design
- Proper URL structure and canonicalization
- XML sitemap and robots.txt optimization
- Core Web Vitals compliance
Content Strategy:
- Align marketplace keyword data with website content strategy
- Develop SEO-friendly blog content to capture top-of-funnel traffic
- Create landing pages optimized for high-intent keywords
- Implement content gap analysis to identify opportunities
3. ANALYTICS & PERFORMANCE REPORTING
Data-Driven Decision Making:
- Track and report on key performance indicators (KPIs):
- Organic Search Rankings
- Conversion Rate (CR)
- Click-Through Rate (CTR)
- Customer Acquisition Cost (CAC)
- Total Sales & Revenue
- ACOS and ROAS
- Traffic Sources and User Behavior
Tools & Platforms:
- Utilize marketplace tools:
- Helium 10
- Jungle Scout
- AMZScout
- SellerApp
- Leverage SEO tools:
- Google Search Console
- Google Analytics 4 (GA4)
- Ahrefs
- SEMrush
- Screaming Frog
Reporting:
- Create weekly/monthly performance dashboards
- Provide actionable insights and growth recommendations
- Conduct competitor benchmarking and market analysis
REQUIRED SKILLS & QUALIFICATIONS
Experience:
- Minimum 3+ years of hands-on experience managing e-commerce marketplaces
- Proven track record of scaling marketplace sales and improving organic rankings
- Demonstrated success managing advertising budgets of ₹X+ lakhs/month
Platform Expertise:
- Must Have:
- Amazon Seller Central (mandatory)
- Flipkart Seller Hub
- Meesho Supplier Panel
- Good to Have:
- Walmart Marketplace
- Myntra, Ajio, or other fashion marketplaces
- International marketplace experience (Amazon US/UK/EU)
SEO Mastery:
- Deep understanding of Google's ranking factors and algorithm updates
- Hands-on experience with SEO tools (SEMrush, Ahrefs, Moz, etc.)
- Knowledge of technical SEO, on-page, and off-page optimization
- Experience with local SEO and Google My Business (plus)
Analytical Mindset:
- Strong proficiency in Excel/Google Sheets for data analysis
- Ability to translate complex data into actionable growth strategies
- Experience with data visualization tools (Tableau, Google Data Studio)
Copywriting & Content:
- Exceptional ability to write persuasive, SEO-friendly copy
- Understanding of consumer psychology and persuasion techniques
- Experience creating content that appeals to both algorithms and humans
Adaptability:
- Ability to pivot strategies as marketplace algorithms evolve
- Quick learner who stays updated with industry trends
- Comfortable working in a fast-paced, dynamic environment
TECHNICAL STACK (PREFERRED)
Marketplaces:
- Amazon Seller Central / Vendor Central
- Flipkart Seller Hub
- Meesho Supplier Panel
- Shopsy, JioMart (plus)
SEO & Analytics:
- Google Analytics 4 (GA4)
- Google Search Console
- Screaming Frog SEO Spider
- Ahrefs / SEMrush / Moz
- Google Tag Manager
Marketplace Tools:
- Helium 10 / Jungle Scout / AMZScout
- SellerApp / Viral Launch
- Keepa / CamelCamelCamel
CMS & E-commerce Platforms:
- Shopify
- WooCommerce
- Magento
- Custom PHP/Laravel platforms
Advertising Platforms:
- Amazon Advertising Console
- Flipkart Ads Manager
- Google Ads (basic understanding)
KEY COMPETENCIES
- Strategic Thinking - Ability to develop long-term growth strategies
- Data-Driven - Makes decisions based on analytics and insights
- Creative Writing - Crafts compelling copy that converts
- Detail-Oriented - Ensures accuracy in listings and campaigns
- Proactive - Takes initiative and drives projects independently
- Collaborative - Works effectively with cross-functional teams
- Growth-Focused - Constantly seeks optimization opportunities
