About Vedantu
Vedantu is one of India's leading education platforms focused on transforming learning experiences through technology and innovation. Through Vedantu Store, we are building a strong commerce business that enables students and parents across India to access high-quality educational products.
Role Overview
We are looking for a performance-driven Marketplace Ads Associate to manage and optimize advertising campaigns across Amazon and Flipkart marketplaces. The role will focus on driving visibility, sales growth, and profitability through effective PPC campaign management, data-driven optimization, and continuous performance improvement.
Key Responsibilities
- Plan, execute, and optimize Amazon Ads and Flipkart Ads campaigns
- Manage Sponsored Products, Sponsored Brands, Sponsored Display, and other marketplace advertising formats
- Monitor campaign performance and optimize bids, budgets, keywords, and targeting strategies
- Conduct keyword research and competitor analysis to improve campaign effectiveness
- Track key performance metrics including ROAS, ACOS, TACOS, CTR, CPC, Conversion Rate, and Revenue
- Prepare daily, weekly, and monthly performance reports with actionable insights
- Work closely with catalog, content, and operations teams to improve listing performance and conversions
- Identify growth opportunities and recommend strategies to scale marketplace sales efficiently
- Manage promotional campaigns during key events such as Prime Day, Great Indian Festival, Big Billion Days, and other marketplace sales events
- Ensure efficient budget utilization while maximizing sales and profitability
Requirements
- 1–3 years of experience managing Amazon Ads and/or Flipkart Ads campaigns
- Strong understanding of PPC advertising and marketplace growth levers
- Hands-on experience with Amazon Advertising Console and Flipkart Ads Platform
- Strong analytical skills with proficiency in Excel/Google Sheets
- Ability to interpret data and make performance-driven decisions
- Familiarity with marketplace metrics such as ACOS, ROAS, TACOS, CTR, CPC, and Conversion Rate
- Excellent execution and problem-solving skills
- Experience in e-commerce, D2C, or marketplace businesses is preferred
Preferred Qualifications
- Experience working with Amazon Vendor Central or Seller Central
- Knowledge of catalog optimization and marketplace SEO
- Experience handling advertising budgets and scaling campaigns profitably
- Familiarity with reporting and analytics tools
Why Join Vedantu
- Opportunity to work on one of India's leading education brands
- High-growth environment with significant ownership
- Exposure to large-scale marketplace advertising and growth initiatives
- Learn and grow alongside a fast-moving e-commerce and education business
Join Vedantu Store and help drive growth through data-driven marketplace advertising.
