As the Marketplace / Ecommerce Executive at Invogue Shop, your primary responsibility is to drive revenue growth, increase brand visibility, and scale our presence across key e-commerce and quick commerce marketplaces. You will lead strategy and execution across partner platforms, ensuring catalog hygiene, promotional effectiveness, inventory planning, and robust business performance.
Key Responsibilities:
1. Marketplace & Catalog Management
- Manage and maintain an accurate, live catalog across platforms like Nykaa, Amazon, Myntra, Ajio, Blinkit, Zepto, Flipkart, and more.
- Launch new collections on time with complete information: titles, descriptions, images, keywords, pricing, and tags.
- Conduct regular audits to ensure brand consistency, accurate listings, and high-quality customer experience.
2. Sales Growth & Strategy
- Own revenue targets and market share growth across each marketplace.
- Develop and execute customized platform-specific strategies involving product mix, pricing, promotions, and bundling.
- Collaborate with category managers to gain visibility via homepage features, in-app banners, and special campaigns.
3. Marketing & Campaigns
- Plan and execute seasonal, festive, and tactical campaigns aligned with platform calendars.
- Work with the in-house design and marketing team to create high-converting creatives.
- Drive both organic and paid promotions; track ROI to optimize marketing spends.
4. Inventory & Merchandising
- Ensure top-performing products are always in stock and visible.
- Forecast inventory needs based on sales velocity and upcoming campaigns.
- Clear non-performing inventory through smart discounting and bundling.
5. Data Analytics & Insights
- Analyze platform data for trends, drop-offs, keyword performance, and conversions.
- Share insights with internal teams to guide product development, pricing strategy, and demand planning.
- Benchmark against competitors and track category shifts.
- Lead efforts to liquidate slow-moving inventory with smart discounting strategies.
6. Affiliate & Partnership Channel Management
- Manage affiliate marketing and influencer-led sales through marketplace platforms.
- Explore and grow new affiliate and partnership opportunities to scale incremental revenue.
7. Discovery & Conversion Optimization
- Improve product discoverability through enhanced keywords, filters, tags, and backend SEO.
- Collaborate with marketplace editorial and curation teams to get featured in editorial picks, influencer collaborations, and curated collections.
Preferred Qualifications
- 13 years of hands-on experience managing e-commerce/marketplace accounts for a fashion, shapewear, beauty, or lifestyle brand.
- Strong understanding of marketplace ecosystems, backend portals, pricing/promotions management, and campaign planning.
- Proficiency in Excel, Google Sheets, analytics tools, and e-commerce platforms.
- Creative yet data-driven mindset with an eye for design and sales conversion.
- Excellent time management, communication, and stakeholder coordination skills.
Bonus
- Experience working with or managing product listings on quick commerce platforms like Zepto, Blinkit, Swiggy Instamart, or BB Now.
- Candidates with Q-commerce exposure will be preferred due to the fast-paced inventory and promotional dynamics.
Ready to drive the next phase of Invogue Shop's marketplace growth
If you've directly contributed to growing a brand's digital revenue via marketplaces and quick commerce platforms, we'd love to hear from you.
