Marketplace Ads Specialist
Company: Amwoodo Eco Products Private Limited
Location: Kolkata, West Bengal
Work Mode: Work from Office
Working Days: Monday to Friday
Experience: 3+ Years
Employment Type: Full-time
About Amwoodo Eco Products Private Limited
Amwoodo Eco Products Private Limited is a growing company focused on building sustainable, eco-friendly products and brands for modern consumers. As we scale across online marketplaces, we are looking for a performance-driven Marketplace Ads Specialist who can take ownership of marketplace advertising and drive profitable growth.
Role Overview
We are looking for a Marketplace Ads Specialist with 2+ years of relevant experience in D2C and e-commerce marketplace advertising, particularly across platforms such as Amazon, Flipkart and other major marketplaces.
The ideal candidate will be responsible for planning, executing, monitoring and optimizing marketplace advertising campaigns with a strong focus on sales growth, ROAS, ACOS/TACOS, conversion, visibility and efficient utilization of advertising budgets.
The role requires someone who is highly analytical, hands-on with marketplace ad platforms, and comfortable making data-driven decisions in a fast-paced D2C environment.
Key Responsibilities
Marketplace Advertising
- Plan and execute paid advertising campaigns across Amazon, Flipkart and other relevant marketplaces.
- Manage Sponsored Products, Sponsored Brands, Sponsored Display and other available marketplace advertising formats.
- Develop campaign structures based on products, categories, keywords, customer intent and business objectives.
- Conduct keyword research, search-term analysis and competitor analysis.
- Manage campaign budgets, bids, targeting and placements to maximize performance.
- Continuously optimize campaigns based on sales, conversion, ROAS, ACOS, TACOS, CPC, CTR and other relevant KPIs.
- Identify high-performing and underperforming products/keywords and take corrective actions.
- Scale successful campaigns while maintaining advertising efficiency and profitability.
- Monitor marketplace advertising dashboards and performance reports on a daily/weekly basis.
Performance & Analytics
- Track marketplace advertising performance and prepare regular performance reports.
- Analyse campaign-level and product-level data to identify growth opportunities.
- Develop actionable insights from advertising and sales data.
- Monitor ACOS, TACOS, ROAS, CTR, CPC, CVR, impressions, clicks, orders and ad-attributed sales.
- Work towards improving organic ranking and overall product visibility through effective paid advertising strategies.
- Forecast advertising spends and expected sales outcomes.
Marketplace & D2C Coordination
- Work closely with the marketplace/e-commerce team to align advertising campaigns with product launches, promotions and sales targets.
- Coordinate campaigns around major marketplace events and promotional periods.
- Recommend products, SKUs and offers that should receive additional advertising support.
- Work with content/catalogue teams to improve product listings, titles, keywords, images and other factors that can influence advertising and conversion performance.
- Monitor competitor advertising activity, pricing, promotions and product positioning.
Requirements
- 2+ years of hands-on experience in marketplace advertising, preferably in a D2C/e-commerce organization or agency.
- Strong practical experience with Amazon Ads and Flipkart Ads.
- Experience managing marketplace advertising budgets and optimizing campaigns for sales and profitability.
- Strong understanding of PPC, keyword targeting, bidding, campaign structuring and optimization.
- Good understanding of ROAS, ACOS, TACOS, CTR, CPC, CVR and other e-commerce performance metrics.
- Strong analytical and data interpretation skills.
- Proficiency in MS Excel/Google Sheets; experience with dashboards and reporting tools will be an advantage.
- Ability to independently identify problems, analyse data and implement optimization strategies.
- Strong understanding of the D2C and e-commerce ecosystem.
- Excellent attention to detail and numerical aptitude.
- Good communication and cross-functional collaboration skills.
Preferred Qualifications
- Experience handling advertising for multiple SKUs/product categories.
- Experience with high-volume marketplace advertising accounts.
- Experience managing campaigns during Amazon/Flipkart sale events and promotional periods.
- Familiarity with Amazon Seller Central and marketplace analytics.
- Experience with eco-friendly, FMCG, lifestyle, home, personal care or consumer product
What We Are Looking For
We are looking for someone who is hands-on, analytical and performance-oriented rather than someone who only manages campaigns at a reporting level.
The ideal candidate should be comfortable asking:
Where is the money being spent, what is it generating, and how can we improve the return
You should have a strong sense of ownership and be excited about building and scaling D2C brands through marketplace advertising.
Why Join Amwoodo
- Opportunity to work with a growing D2C and e-commerce business.
- Hands-on ownership of marketplace advertising and performance marketing.
- Opportunity to work across multiple marketplaces and product categories.
- Data-driven and performance-oriented work environment.
- Scope to grow with the organization as the business scales.
