Marketplace Ads Manager - Quick Commerce & E-commerce (Skincare, Cosmetics, FMCG)

Location: Mumbai (On-site)

Industry: Skincare, Cosmetics, FMCG

Experience: 2-5 Years

About California Nutralife Global Wellness Inc.

California Nutralife Global Wellness Inc. is a global consumer packaged goods (CPG) company headquartered in California, US that wholly owns and operates a diversified portfolio of brands across Skincare (California Skin+), FMCG (NutraChips, NutraBites, NutraCookies), Personal Care (Derma+), Nutraceuticals (NutraGummies) and much more.

Role Overview

We are looking for a marketplace ads manager who can drive growth by managing and optimizing retail media and marketplace advertising campaigns across quick commerce and major e-commerce platforms. As a Marketplace Ads Manager, you will be responsible for planning, executing, and optimizing advertising campaigns across quick commerce and e-commerce marketplaces to drive product visibility, category ranking, and revenue growth.

This role requires strong analytical skills, hands-on experience with retail media platforms and marketplace advertising, and the ability to scale product sales through data-driven campaign optimization.

You will work closely with the growth, sales, and operations teams to align advertising strategy with inventory planning, pricing strategy, and product launches.

Key Responsibilities

• Marketplace & Quick Commerce Advertising

Plan, launch, and manage advertising campaigns across Blinkit Ads, Zepto Ads, Swiggy Instamart retail media, Amazon Ads, and Flipkart Ads.

Manage different ad formats, including:

• Sponsored search ads

• Keyword bidding campaigns

• Banner and display ads

• Category visibility ads

• Product promotion campaigns

Optimize campaigns to improve:

• ROAS (Return on Ad Spend)

• ACOS / TACOS

• CTR and conversion rates

• SKU-level revenue performance

Drive top-of-search visibility and category ranking improvements for key products.

• Performance Optimization & Revenue Growth

Continuously optimize ad campaigns to maximize sales, profitability, and incremental revenue growth.

Scale high-performing SKUs by:

• Increasing keyword visibility

• Improving sponsored search performance

• Expanding campaign coverage

Identify hero SKUs and growth opportunities within product categories.

Support revenue growth through seasonal promotions, high-traffic sale events, and new product launches.

• SKU Performance & Listing Optimization

Improve product discoverability by optimizing:

• Product titles and keywords

• Search term strategy

• Product creatives and content

• Conversion triggers within listings

Work closely with the product and growth teams to improve listing performance and conversion rates.

• Data Analysis & Reporting

Analyze campaign performance using platform dashboards and SKU-level data.

Track and report key metrics such as the following:

• ROAS

• Revenue contribution

• ACOS / TACOS

• Conversion rates

• Category ranking and visibility

Prepare weekly and monthly performance reports with actionable insights.

• Cross-Team Collaboration

• Coordinate with sales, supply chain, and operations teams to align advertising with inventory planning and avoid stockouts.
• Support new product launches with structured advertising strategies to accelerate early sales and category visibility.
• Monitor competitor pricing, promotions, and advertising trends within marketplaces.

Required Skills & Experience

• 2-5 years of experience in Marketplace Advertising, E-commerce Performance Marketing, or Retail Media Advertising

• Hands-on experience managing ads on Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, or similar platforms

• Strong understanding of PPC campaigns, keyword bidding, and sponsored search advertising

• Ability to analyze data and optimize campaigns based on performance metrics

• Strong Excel / Google Sheets skills for campaign analysis and reporting

• Experience managing advertising budgets and delivering ROAS-driven growth

• Strong analytical thinking and problem-solving skills

Preferred Experience

• Experience working with D2C brands in skincare, cosmetics, beauty, or FMCG

• Familiarity with retail media platforms and marketplace algorithms

• Understanding of product ranking factors and marketplace visibility strategies

• Experience scaling high-volume SKUs or consumer product categories

Why Join California Nutralife Global Wellness Inc.

• Opportunity to scale fast-growing consumer brands in skincare, cosmetics, and FMCG

• Direct ownership of revenue-driving marketplace advertising

• Exposure to quick commerce growth strategies and retail media innovation

• Work in a fast-moving environment focused on data-driven performance marketing

Work Location

Mumbai, Maharashtra - On-site

Equal Opportunity Statement

California Nutralife Global Wellness Inc. evaluates candidates based on relevant skills, industry exposure, and role suitability and is committed to fair and inclusive hiring practices.

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