Serve as the Marketo system administrator, managing users, permissions, and platform governance.
Develop and maintain complex campaigns, triggers, and nurture programs using smart campaigns, tokens, and dynamic content.
Configure and optimize data integrations between Marketo and external systems (CRM, data warehouse, APIs, and third-party tools).
Build and maintain Marketo forms, ensuring proper field mappings, validation, and alignment with data capture standards.
Support custom orchestration builds that connect multiple data sources, channels, and systems for personalized engagement workflows.
Design and implement custom integrations using Marketo REST APIs and webhooks to extend platform functionality.
Troubleshoot and address issues related to campaign execution, integrations, or platform performance, implementing mitigation plans as needed.
Monitor data hygiene, lead scoring, routing logic, and campaign performance across enterprise instances.
Partner with teammates at Bounteous and the client to ensure accurate execution, consistency in data flow, tagging, and reporting.
Document configuration decisions, automation logic, and operational processes for ongoing governance and enablement.
Contribute to platform maturity assessments and automation roadmap discussions with client teams.
Preferred Qualifications
710 years of experience in marketing automation or MarTech development, including 5+ years of advanced Marketo Engage administration and configuration.
Deep understanding of Marketo API, velocity scripting, and data model design.
Experience integrating Marketo with Salesforce, Adobe Experience Cloud, or other CRM/CDP platforms.
Strong grasp of B2B demand generation, lead management, and lifecycle marketing best practices.
