Minimum Qualifications: - Bachelor's degree in Technology or related field. - 5+ years of experience in Marketo with proven expertise in marketing automation. Preferred Qualifications: - Extensive experience with MarTech solutions and their integration with Marketo. - Proven track record of successful campaign management and optimization. - Strong analytical skills to assess campaign performance and suggest improvements. - Excellent communication skills to collaborate effectively with various stakeholders. Good to have skills: Salesforce, Google Analytics, HTML/CSS, Data Analysis, CRM Management
Lead the design, development, and execution of marketing automation strategies using Marketo. - Collaborate with cross-functional teams to integrate MarTech solutions that enhance marketing capabilities. - Analyze and optimize campaign performance to drive customer engagement and conversion rates. - Provide technical guidance and support to the marketing team, ensuring seamless operation of Marketo platforms. - Develop and implement best practices for data management and marketing workflows.
Knowledge of more than one technology
Basics of Architecture and Design fundamentals
Knowledge of Testing tools
Knowledge of agile methodologies
Understanding of Project life cycle activities on development and maintenance projects
Understanding of one or more Estimation methodologies, Knowledge of Quality processes
Basics of business domain to understand the business requirements
Analytical abilities, Strong Technical Skills, Good communication skills
Good understanding of the technology and domain
Ability to demonstrate a sound understanding of software quality assurance principles, SOLID design principles and modelling methods
Awareness of latest technologies and trends
Excellent problem solving, analytical and debugging skills