Axis My India Limited is India's leading consumer data intelligence company, committed to enabling data-driven decision-making. It has launched the
A App, a people empowerment platform designed to enhance the lives of a billion citizens by providing access to authentic information and practical solutions for everyday needs. The app follows a
PHYGITAL model, leveraging Axis My India's vast network of 5,000+ locations across 700 districts. Powered by
Google Cloud and
Google Gen AI, it continuously learns and improves to deliver better user experiences. The company is spearheaded by Mr. Pradeep Gupta who is a leading name in market research and is India's top psephologist.
Job Description
We are seeking an experienced and dynamic professional to manage all our digital campaign requirements across all Axis My India's asset. The ideal candidate should have complete operating understanding on ad campaigns, digital operations, content tech as well as an ability to troubleshoot digital issues. This role sits at the intersection of technology, digital marketing and content curation and distribution.
Key Responsibilities
- Setting, monitoring, tracking and optimizing campaigns across internal platforms as well as external platforms (Google, Meta, LinkedIn etc.)
- Ensuring every digital action is correctly tracked, data flows seamlessly between systems and any issues are resolved in full and on time to avoid any campaign performance gaps.
- Manage all KYC, verification and compliance requirements across digital platforms (Meta, Google, etc.) as well as the internal Axis My India app.
- Oversee campaign compliance with platform policies and industry regulations and minimizing risks of disapproval or account restrictions
- Plan and execute content scheduling across digital channels and company-owned assets, maintaining consistency and timeliness.
- Manage the distribution of creatives and videos across campaigns, ensuring deadlines, format requirements and brand guidelines are adhered to
- Liaise with creative teams for quick asset resizing, adaptations and edits to support campaign launches and ongoing optimizations
- Monitor campaign KPIs in real time, analyze outcomes and generate actionable insights to improve efficiency and ROI.
- Deliver structured daily, weekly, and monthly performance reports for internal teams and senior management, highlighting progress, gaps, and recommendations
Requirements
Education
- Bachelor's degree in either Marketing, Business, Computer Science, Information Technology.
- Master's degree (MBA/PGDMB in marketing, digital or Analytical) preferred
Experience
- 5–7 years of experience in digital operations, campaign management or ad-tech roles
- Prior experience in agency environment, ad-tech companies or digital first consumer brands
- Proven track record of implementing and troubleshooting pixels, API and campaign compliance
Technical And Operating Skills
- Strong working knowledge of analytics tools like Google Analytics 4, Data Studio and campaign management tools like Meta Business suite, Ad servers, Hoot suite etc.
- Basic creative/asset ability using platforms like Canva, Adobe Premier, Photoshop is a plus
- Understanding of data flows, attribution models and platform integrations
- Ability to work in a fast-pace high performance environment with multiple stakeholders
- Result oriented and strong bias for action mindset for every task which requires immediate action and execution
What We Offer
- A front-row seat to one of India's most ambitious citizen-tech platforms.
- High-visibility role with direct access to CXOs and government leadership.
- Entrepreneurial work environment backed by Axis My India's credibility and reach.
- Competitive pay with performance-linked incentives.
Benefits
- Competitive salary and benefits package
- Opportunity to make significant contributions to a dynamic company
- Walking distance from Chakala metro station, making commuting easy and convenient.
At Axis My India, we value discipline and focus. Our team members wear brand on sleeves, adhere to a no-mobile policy during work hours, and work from our office with alternate Saturdays off. If you thrive in a structured environment and are committed to excellence, we encourage you to apply.
