Marketing Strategist

Key Responsibilities

• Campaign Strategy & Execution
• Plan, develop, and manage full-funnel marketing campaigns across digital platforms
• Align marketing activities with company goals and sales objectives
• Content Creation & Scheduling
• Create and schedule engaging content for platforms like LinkedIn, Instagram, and Google Ads
• Write compelling copy for posts, campaigns, and landing pages
• Social Media Management
• Design visuals and manage engagement across multiple social platforms
• Respond to DMs, comments, and user interactions
• Email Marketing
• Use Brevo to design, write, and manage email campaigns, newsletters, and automations
• Track open rates, CTRs, and conversion metrics; iterate campaigns accordingly
• Analytics & Reporting
• Use Google Analytics, SEO tools, and keyword planners to monitor performance
• Prepare weekly/monthly reports with actionable insights for leadership
• Collaboration & Meetings
• Participate in weekly team strategy calls and daily stand-ups
• Coordinate with internal and external teams for approvals and campaign rollouts

Key Tools & Platforms

• Brevo (Email + CRM)
• Google Analytics
• SEO/Keyword Research Tools
• Canva or Adobe Creative Suite (preferred)
• Meta Business Suite, LinkedIn Campaign Manager, Google Ads

Qualifications

• A hands-on marketing strategist with a minimum of 3 years of digital marketing experience
• Deep understanding of both B2B and B2C funnels
• Proficient in performance marketing, email automation, and content planning
• Strong copywriting and visual content creation skills
• Comfortable using data to guide creative direction and campaign optimization
• Independent, proactive, and values-driven — you thrive in mission-oriented teams
• Familiar with reporting and presenting performance insights directly to leadership