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pineapple design

Marketing Strategist

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Job Description

This is an in-office role based in Andheri, Mumbai.

About Pineapple:

Pineapple is a digital product experience agency that aims to change the way people interact with digital interfaces. We do that through meaningful UX Research, Product design (UX/UI), and improving CX.

We work with high-growth companies like Upstox, Cipla, Vodafone Idea, The USA Army, DSP Mutual Funds, and global startups who believe in design thinking.

Who will fit

  • Anyone who understands UX Design on an intermediate level and has a deep love for advocating design and how it impacts human lives. (This is very critical for the role)
  • If you are curious to understand (or already know) the slow-paced but well-researched B2B space.
  • If you genuinely enjoy telling stories to people around you, creating hooks, and finding creative ideas through everything around you.
  • If you are the party driver, who constantly takes initiatives and gets people around you excited about your marketing initiatives.
  • You have an eye for beautiful design and understand the difference between good and great design.

What will you do

  • We are a UX Design Studio with our tagline being We Design Different We'd like to put out content that is unique in UX and makes our culture the benchmark.
  • Take charge of marketing and social media from start to end, covering all digital channels with full ownership, including execution.
  • Create and execute Social Media strategies that make every B2B customer say I'd love for Pineapple to be our design partner
  • Has a VERY strong command of English and can write thought-through copies to assist your posts.
  • Consistently help in B2B ideation, and create relevant, professional content that will appeal to our target audience.
  • You will be needed to Research and understand UX data impact which will eventually need you to create case studies and other relevant posts for Social Media.
  • Team up with other departments (Writing and Graphics) for seamless campaign execution.

What do you need

  • 2+ years of social media marketing experience, preferably in marketing or being in the UX-UI design field.
  • Obviously a strong grasp of platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube.
  • Stellar communication skills for crafting engaging content.
  • Familiarity with UX and UI design trends and principles.
  • A positive, creative mindset with a love for digital marketing.
  • Education is a plus, but your portfolio speaks volumes.
  • Bonus points for a great taste in music.

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About Company

Job ID: 149059619

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Mumbai, India

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social media strategy Marketing AutomationCRM ToolsDigital Marketingplatform analytics toolsContent Management