Marketing Strategist

Designation: Marketing Strategist (On-site)

Location: Pune, India Type: Full-time, On-site Salary: As per Industry Standards

1. We're Looking For: A strategic thinker and a leader to head our marketing team.

Join us and help guide the next wave of marketing moments for our clients, shaping their brand's future.

2. Scope: As a Marketing Strategist, your role will be pivotal in:

• Ideation: Bringing a strong storytelling mindset and a growth-driven approach to all content and campaigns.
• TeamLeadership: Leading and scaling our marketing team from the ground up, fostering excellence.
• Strategy: Developing and executing comprehensive marketing strategies across both online and offline platforms.
• Impact: Elevating our entire marketing function with your expertise and fresh perspective.

Responsibilities:

Strategy Development:

• Understanding client business goals and target audiences.
• Creating overarching marketing strategies.
• Conducting market and competitor research to inform strategy.
• Translating business objectives into actionable marketing plans.

Content Oversight:

• Reviewing and approving content to ensure brand alignment and quality.
• Guiding tone, messaging and overall content direction.
• Collaborating with the executive team for timely and high-quality delivery.

Social Media Oversight:

• Supervising platform performance and content execution.
• Managing high-level social communications and escalations.
• Ensuring consistent brand presence across all digital channels.

Analytics and Reporting:

• Reviewing reports prepared by the executive team.
• Analysing performance data to extract actionable insights.
• Adjusting strategy based on results and presenting key learnings to clients.

Community Strategy:

• Setting direction for brand community initiatives.
• Identifying opportunities for deeper audience engagement.
• Approving influencer strategies and partnerships.

Campaign Management:

• Planning and overseeing campaigns, promotions and contests.
• Briefing and coordinating with design, copy and execution teams.
• Ensuring campaign goals align seamlessly with brand strategy.

Paid Advertising:

• Planning and overseeing paid social media campaigns.
• Managing budgets, targeting and performance optimisation.
• Collaborating with performance marketing experts (if needed).

Influencer Strategy:

• Identifying influencer opportunities aligned with brand goals.
• Negotiating partnerships and setting clear expectations.
• Monitoring and evaluating influencer campaign performance.

PR Initiatives:

• Identifying brand collaboration opportunities (both online and offline).

3. Who We're Looking For:

• Experience: 4-5 years in marketing with hands-on experience in social media and offline campaigns.
• Industry Focus: Preferably from an advertising agency background.
• Education: Bachelor's degree in Marketing, Communications or a related field.
• Skills:

1. Strong social media marketing proficiency.
2. Well-versed with Facebook Meta Suite.
3. Ability to think creatively and experience with copywriting.
4. Excellent communication and interpersonal skills.
5. Experience with Google Analytics and Google AdWords (Basic).
6. Proficiency in supporting tools such as Canva, Iconosquare, Asana and Facebook Ads Manager.
7. Photography and video editing skills are a plus.

Please Note:

• Candidate must be based in Pune.
• Availability for a face-to-face interview is essential.
• StartDate: Immediate.

4. Ready to Come On Board

We'd love to hear from you! Send your portfolio to [Confidential Information]

Let's build something great together.

About Firebrand:

We are a strategic branding & marketing studio based out of Clover Plaza, NIBM, Pune.

We believe brands lie at the intersection of purpose and meaning. We help fuel the imagination of our clients with fresh approaches and disruptive strategies to maximise their brand's potential and make it relevant not just for today, but also for tomorrow. We offer an Honest, Simple & Human approach to branding by enabling entrepreneurs and business owners to spark their thoughts, fuel their Imagination & ignite their minds by looking at the bigger picture without losing focus on the microscopic vision of their purpose to exist.

Our network of thinkers and creators includes globally recognised strategists and designers from various parts of the world with impeccable talent and passion for creating sustainable brands.