Job Title: Marketing Strategist
Location: Bangalore (On-site / Hybrid)
Industry: Technology / AV (Audio-Visual) Solutions
Experience Required: 48 years
Annual CTC: INR 8-10 Lakhs
About The Company
We are a Bangalore-based, fast-growing, technology-driven AV solutions company delivering cutting-edge audio-visual and integrated technology solutions to global clients. Our expertise spans system integration, smart meeting rooms, digital signage, control systems, and immersive AV environments. Our mission is to build scalable, future-ready technology ecosystems that drive measurable business impact. We are looking for a strategic, creative, and data-driven Marketing Strategist to shape and elevate our brand presence across markets.
Role Overview
We are seeking a strategic and results-driven Marketing Strategist to lead brand positioning, demand generation, and go-to-market initiatives. The ideal candidate will have strong B2B marketing experience in technology, IT, or AV/system integration industries and a proven ability to translate technical solutions into compelling value propositions.
Key Responsibilities
1. Strategic Planning
- Develop and execute integrated marketing strategies aligned with business goals.
- Define positioning, messaging, and differentiation for AV solutions and services.
- Conduct market research, competitor analysis, and customer segmentation.
2. Demand Generation & Lead Management
- Drive B2B lead generation campaigns (digital, email, events, partnerships).
- Could you work closely with the sales team to align marketing initiatives with revenue targets
- Track campaign performance and optimise for ROI.
3. Digital & Content Marketing
- Collaborate with marketing and digital teams to align brand strategy with demand generation.
- Guide content marketing efforts (thought leadership, case studies, website messaging).
- Oversee website strategy, SEO/SEM, and performance marketing campaigns.
- Oversee brand consistency across digital platforms, including website, social, and paid media.
4. Brand & Communication
- Build brand awareness in the enterprise AV and technology space.
- Manage industry events, exhibitions, and partnerships.
- Ensure consistent brand messaging across all touchpoints.
5. Product & Solution Marketing
- Collaborate with technical teams to translate AV capabilities into market-ready solutions.
- Support product launches and solution rollouts.
- Create compelling sales enablement materials.
6. Analytics & Reporting
- Define KPIs and track marketing performance metrics.
- Provide regular insights and data-driven recommendations to leadership.
Required Skills & Qualifications
- Bachelor's or Master's degree in Marketing, Communications, Business, or related field.
- 48 years of experience in brand strategy, preferably in B2B technology or IT services, AV solutions, or system integration industries.
- Strong understanding of digital marketing, CRM tools, and marketing automation.
- Experience in enterprise sales support and long sales cycle environments.
- Excellent communication and presentation skills.
- Analytical mindset with hands-on experience in campaign performance tracking.
Preferred Qualifications
- Experience in the AV or unified communication ecosystem.
- Experience in global markets (Middle East, Africa, Asia).
- Experience handling marketing for system integrators or OEM partnerships.
- Knowledge of enterprise collaboration technologies (e.g., Microsoft Teams Rooms, digital signage, video conferencing).
- Familiarity with tools such as HubSpot, Salesforce, Marketo, Brevo, and SharePoint
- Basic knowledge of WordPress and Figma.
Key Competencies
- Strategic thinking
- Analytical mindset
- Creative problem-solving
- Stakeholder management
- Strong communication and project management skills
Why Join Us
- Opportunity to shape marketing strategy in a high-growth tech segment
- Work with global clients across industries
- Collaborative and innovation-driven work environment
- Competitive compensation and performance incentives
