Marketing Specialist - Retail, Digital and National Accounts

Company Description

IKIO is a leading US-based LED Lighting manufacturer specializing in Commercial, Industrial, Retail, Horticulture, Hazardous Location, and Solar Outdoor applications. We provide energy solutions, supply chain optimization, cost containment solutions, and human capital management through our EPI services. Our vertically integrated infrastructure enables us to deliver high-quality LED lighting solutions that are UL and DLC-approved. We perform investment-grade lighting audits and customize solutions to meet our customers needs.

Position Overview

The Marketing Specialist supports IKIO's retail and national account growth through digital marketing execution, product content management, campaign support, and performance analytics. This role works cross-functionally with sales, engineering, product, and operations teams to ensure IKIO products are accurately represented and competitively positioned across digital and e-commerce channels. This role will contribute to building a more structured, insight-driven marketing function by supporting market understanding, brand positioning, GTM planning, and campaign development aligned with business growth priorities.

Key Responsibilities

• Work on Brand positioning and narrative development
• Support the development of GTM structuring
• Support structured marketing campaigns across channels
• Support content, website and communication development
• Monitor performance of campaigns and marketing initiatives and contribute to a data informed marketing approach
• Develop, maintain, and optimize product titles, descriptions, images, keywords, and technical content for digital channels and partner marketplaces.
• Support new product launches including item setup, SKU optimization, content readiness, and go-live tracking.
• Assist in planning and executing digital marketing campaigns including SEO, paid search, promotions, and marketplace advertising.
• Maintain and optimize listings on third-party marketplaces and distributor platforms.
• Track and report weekly, monthly, quarterly, and YTD performance metrics and provide actionable insights.
• Collaborate with sales, engineering, product management, and supply chain teams to align marketing execution with business priorities.

Required Qualifications

• 7–10+ years of experience in marketing or related roles
• Strong understanding of positioning and messaging, market research and campaign planning
• Excellent written and verbal communication skills
• Ability to translate business objectives into structured marketing outputs Preferred

Preferred Qualifications

• Experience in B2B, infrastructure, energy, lighting, or industrial sectors
• Exposure to cross-functional work environments
• Familiarity with marketing tools and CRM platforms