Marketing Specialist

Key responsibilities:

- Develop & implement brand communication for Formica India

- Develop strategies and manage marketing campaigns across print, broadcast, and online platforms to increase reach of products to customers and to build the credibility of the brand

- Collaborate with Product Management and Sales for product launches, including overall strategy, promotion (ATL/BTL), and execution

- Conceptualize and execute multi-channel campaigns across the prospect, ensuring the alignment of communications and messaging across all channels

- Plan and execute exhibitions pan India

- Present ideas and final deliverables to internal teams, and communicate with senior leaders about marketing programs, strategies, and budgets

- Analyze the success of marketing campaigns and create reports

- Supervise advertising and other forms of marketing to maintain consistency in branding

- Plan, manage, order, and distribute various branding and marketing collaterals such as samples, folders, catalogs, souvenirs, etc.