About the Role
We are seeking an experienced Performance Marketer or Marketing Executive with hands-on expertise in generating high-quality organic leads across our BEEP verticals. This is an on-site position for a results-driven professional who can drive lead acquisition without relying on paid advertising or increasing Customer Acquisition Cost (CAC).
Key Responsibilities
- Develop and execute organic lead generation strategies across multiple BEEP verticals
- Drive consistent lead flow through SEO, content marketing, social media, and other non-paid channels
- Optimize existing organic channels to maximize lead quality and volume
- Build and maintain a sustainable organic traffic funnel with minimal spend
- Monitor, analyze, and report on lead generation metrics and campaign performance
- Identify new organic growth opportunities and test innovative acquisition methods
- Collaborate with cross-functional teams to align lead generation efforts with business objectives
- Maintain and improve lead quality while keeping CAC at minimum levels
- Implement best practices for conversion rate optimization across all touchpoints
Required Qualifications
Must Have:
- Demonstrated experience in generating organic leads with measurable results
- Strong understanding of SEO, content marketing, and organic social media strategies
- Proven ability to scale lead generation without increasing marketing spend
- Hands-on experience managing multiple verticals or product lines
- Data-driven approach with ability to analyze metrics and optimize performance
- Track record of maintaining low CAC while improving lead quality
- Proficiency in analytics tools (Google Analytics, Search Console, etc.)
Skills & Competencies:
- Expertise in organic channel optimization (SEO, content, social, community building)
- Strong copywriting and content strategy skills
- Understanding of conversion funnel optimization
- Ability to work independently and take ownership of results
- Creative problem-solving mindset
- Excellent communication and reporting skills
Important Note
This position is strictly for candidates with organic lead generation experience only.
If your primary experience is in paid advertising, PPC, or paid social campaigns, please do not apply.
What We're Looking For
We need someone who can hit the ground running and demonstrate:
- Previous success stories in organic lead generation
- Concrete examples of campaigns that delivered leads without paid spend
- Understanding of building sustainable, scalable organic channels
- Ability to work on-site and collaborate closely with the team
How to Apply
Please submit your application with:
- Updated resume highlighting organic lead generation achievements
- Specific examples of organic campaigns you've run and results achieved
- Metrics demonstrating your impact on lead volume and CAC
Only candidates with relevant organic lead generation experience will be considered.
