Job Summary
Karunya University is seeking an experienced and dynamic Marketing & Sales professional to lead marketing initiatives, drive student admissions and institutional outreach, strengthen the University's brand presence, and develop strategic partnerships.
Key Responsibilities
- Develop and execute marketing and sales strategies aligned with institutional objectives.
- Drive student admissions through effective lead generation, conversion, and outreach initiatives.
- Identify new markets, target segments, and opportunities for growth.
- Build and maintain relationships with schools, colleges, educational consultants, corporates, and other stakeholders.
- Plan and execute digital, offline, social media, and promotional campaigns.
- Monitor campaign performance, lead generation, conversion rates, and revenue-related metrics.
- Lead and motivate the marketing and sales team to achieve targets.
- Conduct market research and competitor analysis to identify emerging trends.
- Coordinate with academic and administrative departments for marketing and admission initiatives.
- Organize and participate in education fairs, school/college visits, exhibitions, seminars, and promotional events.
- Develop partnerships and institutional collaborations that support student recruitment and brand growth.
- Prepare regular reports, forecasts, budgets, and performance updates for management.
- Ensure consistent representation of the University's brand, values, and academic offerings.
Desired Skills
- Strong leadership, communication, presentation, and negotiation skills.
- Proven experience in marketing, sales, business development, or education marketing.
- Strong understanding of lead generation and conversion strategies.
- Experience in managing marketing campaigns and sales teams.
- Data-driven approach with strong analytical and decision-making abilities.
- Proficiency in CRM, digital marketing, social media, and MS Office.
- Willingness to travel for institutional outreach and business development activities.
Eligibility
- MBA in Marketing / Marketing & Sales from a recognized institution.
- Minimum 5 years of relevant professional experience in Marketing, Sales, Business Development, Education Marketing, or a related field.
- Candidates with experience in the higher education sector, student admissions, or institutional marketing will be preferred.
