Marketing Specialist

Role: Marketing Specialist (Brand | Customer Engagement/Events led Growth | Content)

Location: Mumbai

Team: Marketing

About the Role

We're looking for a proactive, hands-on Marketing Specialist to support key marketing initiatives across Brand Marketing, Customer Engagement/Events led growth, and Content. This role is ideal for someone who enjoys owning projects end-to-end, collaborating across teams, and building impactful marketing programs that strengthen brand presence and drive engagement and growth.

You'll work closely with cross-functional teams (Sales, Product, Leadership, Creative, and Partners) and contribute to executing high-priority marketing initiatives that elevate Karix's market positioning.

What You'll Be Responsible For

1) Brand Marketing

• Bring in new ideas and support brand-building initiatives including brand positioning, messaging, and campaign planning.
• Drive consistency and quality across marketing assets by ensuring alignment with brand tone, design principles, and value proposition.
• Execute initiatives to strengthen brand presence via digital channels, marketing materials, partner communication, and leadership visibility.
• Coordinate creation of high-quality assets (presentations, one-pagers, brochures, decks) in collaboration with design and internal teams.
• Conduct competitor and market research to identify brand differentiation opportunities and emerging narratives in CPaaS/conversational engagement.

2) Customer Engagement & Events led growth

• Support end-to-end planning and execution of events: conferences, roundtables, roadshows, partner events, webinars, and internal brand initiatives.
• Coordinate with vendors, internal stakeholders and external partners to ensure seamless delivery.
• Own event marketing assets including invites, event pages, standees, collaterals, speaker decks and post-event reports.
• Support post-event outcomes: lead follow-ups, campaign wrap-up communication, and performance reporting (engagement, participation, pipeline impact).

3) Content & Communication

• Develop and refine content for emailers, social posts, event communication, and marketing collateral.
• Translate customer personas and pain points into relevant messaging and narratives.
• Write concept notes, briefs, and campaign messaging tailored to audience segments and business goals.
• Repurpose existing content into multiple formats such as decks, short posts, infographics, and event-ready material.
• Support content alignment across teams to maintain consistency and quality.

What You Should Have

• 2–4 years of experience in marketing (B2B preferred) with exposure to brand marketing, event marketing, and content.
• Strong project management skills — ability to manage multiple initiatives and stakeholders simultaneously.
• Strong writing and copy-editing skills with an ability to craft crisp, audience-centric messaging.
• A proactive, high-ownership mindset — comfortable taking responsibility and following through.
• Working knowledge of tools like MS Office (PowerPoint, Excel) and marketing platforms like HubSpot, Canva, or similar.
• MBA / equivalent degree in Marketing preferred.

Why Join Us

High Visibility & Ownership: Work on core initiatives that directly shape Karix's brand and market presence.

Tremendous Growth Opportunities: Be part of a rapidly growing company in the telecom and CPaaS space with strong learning exposure.

• Collaborative & Innovative Culture: Work with a high-performing team where ideas, speed and experimentation are encouraged.