Roave Travel is a next-generation travel platform that rewards travelers for booking smarter. We make it easy to find and book the best hotels at unbeatable prices and we give back by sharing our commission with travelers through Roave Rewards. Our mission is to simplify travel, inspire shared itineraries, and make booking trips both rewarding and social.
About the Role:
We're looking for a versatile Marketing Specialist who lives at the intersection of email automation, social media, and community growth. You'll be the voice of Roave across our digital channels, responsible for crafting a cohesive brand experience that turns casual browsers into loyal travelers.
This is a hands-on role for a digital native who is an expert in Brevo, a wizard on social media, and a savvy user of modern marketing tools. If you know how to build a high-converting email flow one hour and trend-jack on TikTok the next, we want to talk to you.
Key Responsibilities:
- Email & Automation: Own the Brevo ecosystem. Plan, create, and deploy high-impact email campaigns and design automated customer journeys (onboarding, abandoned search, and post-booking rewards).
- Social Media Management: Develop and execute a content calendar across Instagram, TikTok, and LinkedIn to build community and drive organic traffic.
- Omnichannel Campaigns: Ensure a seamless brand voice between our email blasts and social media presence.
- Segmentation & Personalization: Use Brevo's CRM features to segment travelers by interest, destination, and booking behavior.
- Content Creation: Collaborate with design tools (like Canva or Adobe Express) to create visually stunning assets for both email templates and social posts.
- Performance Tracking: Monitor KPIs across all channels (CTR, engagement rates, and ROI) and provide actionable insights to the growth team.
- Testing & Optimization: Run A/B tests on everything from email subject lines to social media captions and posting times.
Qualifications:
- 2+ years of experience in a Marketing Specialist or Digital Marketing role (Travel or E-commerce experience is a huge plus).
- Brevo Expert: You are deeply familiar with Brevo (formerly Sendinblue) for email campaigns, SMS, and automation workflows.
- Social Media Savvy: Proven track record of growing or managing professional social media accounts with a focus on engagement.
- Tool Proficiency: Experience with the modern marketing stack (e.g., Canva, Meta Business Suite, Buffer/Later, and Google Analytics).
- Strong Copywriter: You can write punchy, persuasive copy that fits the Roave vibesocial, rewarding, and adventurous.
- Analytical Mindset: You don't just post and pray; you look at the data to see what actually works.
- A passion for travel and a genuine understanding of what makes people hit Book Now.
What We Offer:
- Competitive pay (salary or contract-based)
- Performance-based bonuses
- Remote flexibility
- The opportunity to shape the full-funnel marketing strategy of a fast-growing travel startup
- Travel discounts and insider access to hotel rates
