Marketing Specialist

Company Description Genefied is a B2B vertical SaaS company that provides innovative loyalty solutions to help consumer brands connect with their customers and strengthen retention. Using QR code-based, cost-effective platforms, Genefied focuses on accelerating loyalty, increasing customer engagement, and driving revenue growth. The company serves leading Indian brands across diverse sectors such as bathware, plywood, auto parts, electronics, helmets, wires, FMCG, tyres, and home equipment. Genefied's product suite—including GenuineMark, SupplyBeam, Rewardify, Scan & Win, DWAM, and CAP—helps brands combat counterfeiting, gather consumer data, enhance retailer models, and improve e-commerce performance. Recognized with the Best Upcoming Anti-Counterfeiting Technology award, Genefied offers modern, high-ROI solutions to long-standing brand and loyalty challenges.

Role Description This is a full-time, on-site Marketing Specialist role based in New Delhi. The Marketing Specialist will support the planning and execution of marketing campaigns that promote Genefied's loyalty and anti-counterfeiting solutions to consumer brands across multiple industries. Day-to-day responsibilities include conducting market research, analyzing customer and industry trends, contributing to marketing strategies, and collaborating with sales teams to generate qualified leads. The role involves creating and optimizing marketing content for digital channels, coordinating events or webinars, and assisting in the development of customer success stories and case studies. The Marketing Specialist will also help maintain strong customer relationships through responsive communication and coordination with customer service and product teams.

Qualifications

• Strong Communication skills for clear written, verbal, and presentation interactions with internal teams and external stakeholders.
• Proficiency in Market Research to analyze industry trends, competitor activities, and customer behavior and translate insights into actionable marketing plans.
• Experience with Sales collaboration and support, including lead generation activities and alignment of marketing initiatives with sales goals.
• Ability to develop and implement Marketing Strategy focused on brand positioning, campaign planning, and performance measurement.
• Background in Customer Service or customer-facing roles, with the ability to support client engagement and retention efforts.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Familiarity with digital marketing tools and platforms (e.g., social media, email marketing, analytics) is preferred.
• Strong analytical, organisational, and time-management skills, with the ability to work effectively in a fast-paced environment.