Marketing specialist

Description

Work Timings - Monday to Friday;

Timings- 12 Noon to 9PM (Day Shift)

Background (preferred but not compulsory): Packaging Industry (packaging specialist)

Did you know regulations mandate vendors, sellers, retailers to reduce packaging waste across our supply chain by 20% by 2030 Did you know customers cite right sized packaging is a top requirement to perceive Amazon as sustainable Less Packaging is less waste, better customer experience, better for the planet and saves us millions of dollars in cost to serve! Join us in leading Amazon's efforts to make this positive change happen with our vast complex network of 700K Selling Partners as part of the dynamic Mechatronics and Sustainable Packaging (MSP) Team. Sustainable Packaging organization is responsible for packaging programs that reduce waste, improve packaging automation, reduce cost to serve and improve performance to customer promise. The Marketing Specialist will develop bar-raising content; drive the strategy and execution of campaigns; and dive deep into post campaign analysis to ensure all activities are delivering against predefined targets. This role will collaborate with stakeholders from across business units and will be responsible for driving campaign metrics.

Key job responsibilities

Creating and executing an end-to-end demand generation strategy. This includes outreach to existing sellers.

Working closely with senior stakeholders to develop and drive the on-site strategy

Building and maintaining stakeholder relationships across regional and global stakeholders

Own all key traffic drivers; and own creation of marketing programs, and multiple key traffic drivers, to acquire new customers.

Conceptualize, design and execute onsite, online and offline marketing initiatives to extend awareness

Develop, test, and execute multi-channel marketing plans to drive customer acquisition

Conduct in-depth analyses to determine marketing effectiveness and continuously improve efficiency

Understand and use merchandising and customer-facing metrics to guide decision making.

Meet business goals while ensuring a top-notch customer experience

Own projects with considerable scope and/or complexity with significant impact on customer experience

Learn and be curious and stay on top of key trends

Basic Qualifications

• 2+ years of professional non-internship marketing experience
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience in a marketing role

Preferred Qualifications

• Experience working with a Content Management System (e.g. Wordpress, Drupla, Joomla, etc.)
• Experience using integrated campaigns to solve brand/business challenges