The Core Responsibilities For The Job Include The Following
Strategic Account Penetration (50%)
- Own the design and execution of account-based marketing programs for targeted global enterprise accounts.
- Prioritize high-value accounts in collaboration with Sales to ensure maximum outreach impact.
- Develop use-case-driven narratives tailored for technical enterprise buyers like CTOs and Engineering Leaders.
- Own ABM-driven pipeline generation and influence long-term revenue outcomes.
Multi-Channel Campaign Execution (30%)
- Plan and run multi-channel campaigns across email, LinkedIn, events, and content syndication.
- Drive personalized messaging tailored to specific accounts, industries, and personas.
- Work with content teams to create account-specific assets that drive engagement.
- Continuously experiment with engagement tactics to improve conversion across the funnel.
Sales Alignment and Data Intelligence (20%)
- Partner closely with Account Executives and SDRs to align on account plans and outreach strategies.
- Enable sales teams with actionable insights, messaging, and campaign support.
- Leverage intent data and CRM insights to refine targeting and measure ROI.
- Translate complex campaign data into actionable insights for marketing and sales stakeholders.
This job was posted by Vishali Tuli from TestMu AI.
