Marketing - Senior Leader

About Believe:

Believe is a global artist development company. We empower local artists, labels and publishers to grow their audiences at each stage of their careers with expertise, respect, fairness and transparency.

Operating in 50+ countries, with more than 2,000 employees, Believe offers a full range of services including audience development, publishing, marketing and distribution, with a tailor-made approach to fit any artist, label or publisher.

Believe champions independence and innovation through a unique model that combines local expertise with a global tech platform, delivering exclusive solutions for artists to promote and monetize their music thanks to strategic partnerships with leading global digital service providers.

With a leading portfolio of brands that includes Nuclear Blast, Nave, TuneCore, Groove Attack, Sentric, AllPoints and Byond, Believe artists generated more than 800 billion streams worldwide in 2024 across all genres, and were recognized with more than 70 leading industry awards.

Believe is a simplified joint-stock company under French law. Learn more at www.believe.com

www.believe.com

Ready to #setthetone with Believe

As Marketing Leader, you must build a smart, forward thinking marketing team in India & should be able to craft very complex, long-running, innovative, multi territory creative campaigns.

This role will be responsible for leading music marketing for Tamil, Malayalam & Telegu music markets.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies for artists, albums, and label initiatives.
• Collaborate with artists, management, and internal teams to understand project goals and objectives.
• Plan and execute campaigns across digital, social media, email, and traditional channels.
• Manage marketing budgets, track expenses, and ensure ROI.
• Analyze market trends, consumer behavior, and industry developments to inform marketing decisions.
• Lead and manage the marketing team, providing guidance and support.
• Foster relationships with promoters, publicists, and other industry professionals.
• Develop and maintain strong connections with streaming platforms, social media, and media outlets.
• Oversee creation of marketing materials (videos, images, press releases).
• Monitor and report campaign results, adjusting strategies accordingly.

What will success look like:

• Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, and counselling employees; communicating job expectations; planning, monitoring, appraising, and reviewing compensation actions; enforcing policies and procedures.
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs.
• Identifies marketing opportunities by identifying consumer requirements, defining market, competitor's share, and competitor's strengths and weaknesses.
• Protects the organization's value by keeping information confidential.

Skills Required:

• 8+ years of marketing experience in the music industry (record label, artist management, or related field).
• Proven track record of successful marketing campaigns.
• Strong understanding of digital marketing, social media, and data analysis.
• Excellent communication, leadership, and project management skills.
• Ability to work in a fast-paced environment, prioritizing multiple projects.
• Strong network within the music industry.
• Familiarity with music industry analytics tools (e.g., SoundScan, Chartmetric)
• Verbal and Written communication in English, Tamil, Malayalam and Telegu preferred.

Apply: Interested applicants can email their resumes at [Confidential Information] or reach out to us at +91 9987373636.

• Bachelor's or Master's degree in Marketing, Communications, or related field.
  
  

Benefits @Believe:

#Flexibility Just punch in leaves, not intime and out time

#Office perks a game of foosball, table tennis to bat the afternoon lacklustre, free event pass for exclusive and limited shows, music subscription, etc

#Wellbeing Caring by EUTELMED, professionals are at your disposal for advice and support, in your own language and culture

#Transperancy engaged in secondary activity just disclose it to us

#Sustainability You can be a part of CSR program, represent yourself as a #shaper and contribute to a better future.

Disclaimer:

Believe strongly promotes equal treatment regardless of race, ethnicity, nationality, gender, sexual orientation, socio-economic status, age, marital or civil partner status, pregnancy or maternity, physical abilities, religious beliefs, political beliefs, or other ideologies.