Company Description
Smartedge Consulting is a Hyderabad-based multi-disciplinary ISO consulting firm dedicated to delivering innovative Management Systems Consulting services across diverse industries. Our expertise encompasses certifications such as ISO 9001 for quality management, ISO 14001 for environmental management, ISO 27001 for information security, and ISO 22000 for food safety, among others. We offer tailored solutions, incorporating gap analysis, project planning, training, documentation, and implementation to support organizational success. Our goal is to empower businesses to achieve compliance, optimize processes, and enhance operational efficiencies. Join our team and contribute to making a significant impact in the consulting space.
Role Description
About the Role
We are seeking a dynamic and result-oriented Marketing & Sales Executive to promote and sell professional training programs related to ISO Standards, Business Excellence, Quality Management, Environmental Management, Occupational Health & Safety, Food Safety, ESG, Sustainability, Internal Auditor Programs, Lead Auditor Programs, and other management system trainings.
The role involves lead generation, client engagement, training need identification, proposal submission, follow-up, and achievement of revenue targets from corporate training programs.
Key Responsibilities
Sales & Business Development
- Generate new business opportunities for training and certification-related services.
- Promote open-house and in-house training programs to corporate clients.
- Identify training needs across industries such as Manufacturing, Pharma, Food, Healthcare, Logistics, IT, Construction, and Service sectors.
- Develop and maintain relationships with HR, L&D, Quality, EHS, Operations, and Compliance professionals.
- Conduct cold calling, email campaigns, LinkedIn outreach, and follow-up activities.
- Prepare and submit training proposals, quotations, and commercial offers.
- Negotiate pricing and close training assignments.
- Achieve monthly, quarterly, and annual sales targets.
Marketing Activities
- Execute digital marketing campaigns for training programs.
- Promote training calendars through email marketing, WhatsApp campaigns, LinkedIn, and social media.
- Coordinate webinar and seminar promotions.
- Maintain customer databases and CRM records.
- Support development of brochures, presentations, flyers, and promotional content.
Client Relationship Management
- Build long-term relationships with existing clients.
- Ensure high customer satisfaction and repeat business.
- Gather customer feedback and identify future training opportunities.
- Coordinate with trainers and project teams for smooth training delivery.
Market Intelligence
- Monitor industry trends, regulatory requirements, and emerging training needs.
- Track competitor offerings and pricing.
- Identify new sectors and regions for business expansion.
Products to be Promoted
ISO & Management System Trainings
- ISO 9001:2015 Awareness & Internal Auditor
- ISO 14001:2015 Awareness & Internal Auditor
- ISO 45001:2018 Awareness & Internal Auditor
- Integrated Management System (IMS)
- ISO 50001 Energy Management
- ISO 22000 Food Safety Management
- FSSC 22000
- ISO 27001 Information Security
- ISO 17025 Laboratory Management
- Lead Auditor Programs
Business Excellence Programs
- Lean Management
- Six Sigma
- Kaizen
- 5S Workplace Management
- Problem Solving Tools
- Root Cause Analysis
- Operational Excellence
- TPM Awareness
- Process Improvement
- Quality Tools Training
- Leadership & Supervisory Development Programs
Safety & Sustainability Programs
- Behaviour Based Safety
- Contractor Safety Management
- Safety Leadership
- ESG Awareness
- Sustainability Reporting
- Carbon Footprint Awareness
- Energy Conservation Training
Key Performance Indicators (KPIs)
- Monthly Training Revenue Achievement
- Number of New Clients Acquired
- Training Programs Sold
- Lead Generation Targets
- Proposal-to-Order Conversion Rate
- Customer Retention Rate
- Repeat Business Revenue
- Training Participant Numbers
- Marketing Campaign Effectiveness
Qualification
Essential
- Bachelor's Degree in Business Administration, Marketing, Commerce, Engineering, or related field.
Preferred
- MBA in Marketing
- Certification in Sales, Marketing, ISO Standards, or Business Excellence
Experience
Preferred
- 2–5 years of experience in B2B sales, training sales, consulting sales, certification sales, or professional services marketing.
- Experience in selling ISO, Quality, EHS, Sustainability, or Management System-related services will be an added advantage.
