Marketing Revenue Analyst

Salesforce Sales Cloud and Marketing Cloud, specializing in

pipeline analysis, data extraction, and marketing performance optimization. This role will be responsible for tracking the impact of marketing efforts on pipeline growth, ensuring data accuracy, and driving strategic insights through advanced analytics and automation.Key Responsibilities:

Monitor and analyzethe marketing pipeline withinSalesforce Sales Cloud and Marketing Cloud, tracking lead movement across all funnel stages.

Develop and optimize dashboardsin Salesforce and BI tools to providereal-time visibilityinto pipeline performance, conversion rates, and revenue impact.

Extract, transform, and analyze datafrom Salesforce Sales Cloud and Marketing Cloud usingAPIs, data exports, and automation tools.

Assess marketing effectivenessby analyzing campaign performance, attribution models, and lead conversion metrics within Salesforce.

Monitoring data integrityacross CRM, analytics, and marketing platforms, identifying data inconsistencies.

Collaborate cross-functionallywith marketing and sales teams to providedata-driven recommendationsfor improving pipeline efficiency.

Support forecasting and goal setting, leveraging historical data and predictive analytics to establish benchmarks for lead generation and pipeline performance.

Qualifications:

Experience working withSalesforce Sales Cloud and Marketing Cloud, includingdata extraction, API usage, and automation.

Strong analytical skills with expertise inCRM reporting, data visualization tools Power BI, or similar,

Ability to play with raw/big data data using excellent skills in at least one of SQL/Python/Pyspark.

Understanding ofmarketing attribution, lead scoring, and campaign tracking.

Familiarity withpipeline forecasting modelsand revenue impact analysis.

Ability to translate complex data into actionable insights for marketing and sales teams.

Key Competencies

>3 years of experience in BtoB marketing performance measurement

Financial acumen

Strong analytical mindset

Knowledge of BtoB marketing.

Experienced in analytical & performance reporting tools (PowerBI, Google Analytics)

Collaborator and team player.

Fluent in English

Maersk is committed to a diverse and inclusive workplace, and we embrace different styles of thinking. Maersk is an equal opportunities employer and welcomes applicants without regard to race, colour, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, pregnancy or parental leave, veteran status, gender identity, genetic information, or any other characteristic protected by applicable law. We will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.

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