Marketing Resource - Brand

Job Purpose:

The role of Marketing Resource will work towards strategizing, ideation, conceptualization, development and execution of new and existing brand initiatives across markets, geographies and regions across the globe. The ideal incumbent will have a strong understanding of brand building, 360 media initiatives, collaborations and conceptualization of new & alternate initiatives to enable the brand to scale new heights. The incumbent will be responsible for end to end brand management for respective brand - creating sustainable engagement with Royal Enfield (RE) consumer, focusing on regional penetration and demand creation, brand plan formulation, brand positioning and increasing aspiration levels with respect to the brand, launch planning, readiness and execution for respective brands in all geographies, building brand awareness and driving business funnel.

The position will report to the Brand Manager and work closely with the Global Brand (Digital, Creative Strategy, PR), Product Strategy team, Business Heads and marketing leads across geographies to accomplish the role's purpose.

Position Overview:

Location: Gurugram

Position Title: Assistant Manager

Reports to: Brand Lead

Function: Brand

What you'll do:

Support the brand manager/lead in creating and executing an annual brand plan to build brand

awareness & spiration through the brand's positioning in priority markets.

Support on the execution of brand portfolio strategy and relevant campaigns to improve brand

health, awareness, enquiries and retail sales

Manage external execution partners for onground roll out of finalized initiatives - Evaluation & finalization of communication strategy, collaborate with vendors / partners for development of

impactful communication for creating impactful communication campaigns

Ensure cost effectiveness by negotiations, managing logistics, overseeing production, ensuring

legal approvals and ensuring due research at various stages (Pre &Post) for generating effective consumer market insights

Support the brand manager/lead on briefing & reviewing media plans, providing release material to media, GTM strategy and roll out plans for new products/initiatives, work with PR team to drive brand initiatives, analyzing impact on brand, retails & enquiries and providing update, reports on campaigns and escalate issues when necessary

Enhance Consumer engagement to strengthen brand health - Execution of the consumer

engagement plans, liaising with activation team for agency & cost finalization, aligning key

stakeholders senior , legal ,media & sales teams; rolling out & monitoring of the campaign in the field

Communication & advertising Initiatives: Leverage opportunities such as festivals, Sports, results, Service and other avenues - Brief preparation along with relevant stakeholders / agreement on schedule, Vetting briefs, Review output from agencies, ensure internal approvals, release etc.

Identifying or development of brand activations & partnerships, Partake in regional marketingconversation to oversee brand initiatives

Liaison with content & digital team to develop and disseminate communication for various initiatives

What you'll bring:

Experience: 3-5 years of experience in building brands which create aspiration

Qualification: Bachelor's Degree (Full Time) - Specialization in Marketing, Advertising, Communications or related streams

Why work with us

We are a global leader in middleweight motorcycles (250-750cc), operating in 65 countries. Royal Enfield's unique approach to forging our path has led to consistent growth and profitability. Emphasizing our values and brand essence, we strive to transform into a premium experiential brand. By embracing diversity and new ideas from various industries and regions, we are expanding our team for a broader perspective on global markets.

Ready to Join Us

Apply via our website today. Join our trailblazing team and be a part of our legacy! So why wait Join us and experience the freedom of embracing the road, riding with pure motorcycling passion.